Lifestyle publication Who What Wear UK announced the winners of the 2025 edition of the Next in Beauty awards. Sixteen winners were chosen in the fragrance category by a panel of industry experts, editors and influencers.
“We enlisted our judges to document and share their testing for every product they tried, so you can see all the winners in action — as well as those very important before-and-after results,” said editor Shannon Lawlor. “After much testing, spritzing and reviewing, the results are in.”
Congratulations to this year’s winners!
Next in Beauty 2025 - Fragrance
Best Creative Blend: Par Frederic Malle Eau de Parfum, Acne Studios
Best Pillow Spray: Deep Relax Sleep Mist, Aromatherapy Associates
Best Comeback Perfume: Carbone Eau de Parfum, Balmain Beauty
Best Solid Perfume: Miss Dior Mini Miss Solid Perfume, Dior Beauty
Best Diffuser: Diptyque Reed Diffuser
Best Scent Innovation: Soleil d’Ikosim Parfum, Infiniment Coty Paris
Best Hair Perfume: Musk Therapy Hair Perfume, Initio Parfums Privés
Best Candle: Special-Edition Lavender & Moonflower, Jo Malone London
Best Independent Fragrance: Zephirine Eau de Parfum, Liberty LBTY. Fragrance
Best New Perfume: Safran Secret Extract de Parfum, Maison Crivelli
Best Modern Icon: Baccarat Rouge 540 Eau de Parfum, Maison Francis Kurkdjian
Best Room Spray: Tomato Home Spray, Malin + Goetz
Best New Floral Fragrance: Daisy Wild Eau So Intense Eau de Parfum, Marc Jacobs
Best Perfume: Sogno in Rosso Eau de Parfum, Valentino Beauty
Best Heritage Fragrance: Queen of Silk, The House of Creed
Best Body Spray: Cheirosa 39 Perfume Mist, Sol de Janeiro
