Bath & Body Works announced the launch of its latest collection with Milk Bar, a New York-founded sweet shop that has quickly grown across the United States. The collection will include a three-wick candle, fine fragrance mist, body wash, body cream, hand soap and hand sanitizer in the new Birthday Cake scent.
“This collaboration is a match made in dessert heaven,” said chief merchandising officer Betsy Schumacher. “From day one, our customers have loved a delicious gourmand fragrance For 35 years, we’ve been serving up those sweet, joyful scents, and this collaboration takes that love to the next level. Milk Bar’s inventive approach to treats is perfectly in line with that, and we are excited to bring this to life. Birthday Cake captures that first-bite magic — sprinkles, frosting, celebration and all.”
This launch marks the latest collaboration collection for Bath & Body Works following the Disney Villains collection. The company believes that Milk Bar is the perfect partner to celebrate their 35th birthday.
“Our beloved Milk Bar Birthday Cake has always been an experience for all five sense, especially the sweet, nostalgic scent of our epic layers of frosting, crumb, cake and sprinkles,” said Milk Bar chef and founder Christina Tosi. “Now, thanks to our friends at Bath & Body Works, we’ve captured that joy into a collection of products that we can’t wait for you to try. And we’re only just getting started!”
The Milk Bar collection will be available for purchase at Bath & Body Works on September 19, with more fragrances expected to launch during the holiday season.
Fragrance Highlights
Fragrance Notes: Layered vanilla cake, creamy frosting, rainbow sprinkles
