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Section: Fragrance > Home Care
77% of respondents are comforted by the smell of home.
Survey: 51% of Americans Experience 'Scent-stalgia'
The top scents Americans enjoy are: floral, clean or sanitizing, citrus, baked goods and wood/natural scents.
May 30th, 2023
The candle market dominated the global home fragrance market, accounting for more than 37% share in 2022.
Global Home Fragrance Market Growth Driven by Personalization, Sustainability & E-commerce
North America dominated the global home fragrance market in 2022, valued at more than $3 billion.
Apr 25th, 2023
Marketers need to adapt and modify their strategies and product offerings.
5 Home Fragrance Trends in 2023
With an uncertain economy and inflation, consumer demand is expected to slow down.
Mar 21st, 2023
Symrise will present the new home care collection of multifunctional ingredients at H3i Italy in Milan.
Symrise Launches Multifunctional Ingredients Collection for Home Care
"Our multifunctional ingredients score points because of their low carbon footprint and their biodegradability in both aerobic and anaerobic conditions," says Tony Bartolini, global category director, Home Care in Micro Protection, at Symrise.
Mar 6th, 2023
Pexels Mart Production 8450212 (2)
[podcast] Givaudan Perfumer Talks Creating Fragranced Consumer Products for Developing Countries
Senior perfumer Vilobha Joshi talks about the scents that inspire her and more.
Feb 28th, 2023
The range's nine scent variants include Passionfruit & Hibiscus, Vanilla Bliss & Orchid, and Fresh Lavender & Cotton.
Maesa's Affordable Home-scenting Brand Kōze Place Debuts at Dollar General
The nature-inspired affordable range includes scented candles, wax melts, diffuser oils, and air and fabric refresher sprays priced at $5 and below.
Feb 28th, 2023
Melissa Hockstad, president and CEO of American Cleaning Institute, has been recognized for her leadership skills and named the 2023 Association Executive of the Year.
American Cleaning Institute CEO Melissa Hockstad Named 2023 Association Executive of the Year
Hockstad will also serve as the Chair of the National Association of Manufacturers' (NAM) Council of Manufacturers Associations (CMA).
Jan 25th, 2023
L to R: Korie Traver (chief operating officer), Wanda Stokes (vice president, Human Resources & Operations), Elizabeth Sullivan (manager, Public Affairs) and Eric Perkins (manager, Facilities and Operations).
ACI Announces 4 Promotions Entering 2023
The promotions span across various segments including Human Resources, Operations and Public Affairs.
Jan 10th, 2023
The Aqua Universalis fragrance line combines sunny citron with notes of bergamot, white flowers, and musky wood.
Maison Francis Kurkdjian Restocks Aqua Universalis Laundry Detergents and Fabric Softener
Kurkdjian describes a load of laundry washed with these laundry detergents and fabric softeners as exuding "the crystalline scent of white flowers" and "softness born of freshness."
Jan 9th, 2023
The information and recommendations provided by WikiParfum are based on science and perfume expertise, to ensure accuracy, objectivity and brand-agnostic results.
Puig Debuts WikiParfum Digital Platform for Perfume
The platform enables users to browse, compare and choose fragrances from a constantly updated library that currently includes about 19,600 scents.
Dec 19th, 2022
Understand the nuance of fragrance in cleaning products with the help of the November column, 'A Formulation for Success: Bringing the Supply Chain Together on Ingredient Transparency,' by the American Cleaning Institute.
CLR Cleaning Brand Adds Lavender Scent to Brilliant Bath Line
See the line expansion details and read up on ingredient transparency in fragranced cleaning products.
Nov 21st, 2022
Recent holiday scents include a Glasshouse fragrance collection, Amaffi perfumes, Literie candles and more.
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Nov 14th, 2022
Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Nov 11th, 2022
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Scent Lab Launches Platform for Customizable Fragrances
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Nov 7th, 2022
This month's 'Perfumer Notes' column is penned by Pierre Bénard on tuberose.
Perfumer & Flavorist+ November Issue Fragrance Highlights
Only fancy the fragrance pieces? No problem, here are the highlights!
Nov 4th, 2022
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Oct 31st, 2022
The holiday scents will be available in 1- and 3- wick candles, wallflowers fragrance plugs, hand sanitizer sprays, concentrated room sprays and some in body care.
Bath & Body Works Launches Holiday-Scented Candles
From sweet to woody notes, the holiday collection offers a generous range.
Oct 27th, 2022
Amy
[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee
Listen to what's new, now and next in candles and air care.
Sep 1st, 2022
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