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Type: News

Section: Fragrance > Home Care

Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.

Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI

A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.

James Kim, Ph.D., senior vice president of Science & Regulatory Affairs and Jessica Eason, manager of Environmental & Scientific Affairs.

ACI Promotes James Kim to Sr. VP & Names Jessica Eason as Mgr. Environmental & Scientific Affairs

“The addition of Jessica and the promotion of Jim Kim will strengthen ACI’s technical and regulatory team, continuing ACI’s legacy as a leading science-based organization,” said Melissa Hockstad, ACI President & CEO.

Sandra Barvaux shares, 'Our goal is to offer Aera consumers beautiful fragrances that resonate with the ambiance they desire to create in their homes.'

Evolving Home Care Market Trends According to Aera

During a one-on-one interview, Sandra Barvaux to shared insight into the brand's evolution, collaborations, current exciting trends in home care and more.

The first product collection of the partnership was inspired by Shondaland's drama series on Netflix, 'Bridgerton.'

Bath & Body Works Announces Yearlong Partnership With Netflix

The partnership will bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for Bath & Body Works.

The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.

Digital Scent Technology Market Projected to Reach $2B by 2029

The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.

There is 74% candle ownership among Americans in the United States market, making it a leader with a robust infrastructure and a high usage incidence.

Global Candle Market Size to Reach $15.11B by 2030

The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

Future of Cleaning: AI & the Cleaning Products Industry featuring Hogan Lovells’ Lauren Cury (middle) and Noble AI’s Ethan Mirsky(R), moderated by Corey Brooks Pace (L).

American Cleaning Institute 2024 Convention Highlights AI and Sustainability

Take a look at innovations from dsm-firmenich, Givaudan and Sensegen showcased at this year's ACI Convention in Orlando, Florida.

Top row (from left): Marcelo Lu*, BASF Corporation; Rick Strittmatter, Arxada, LLC; Parthiv Amin, BASF Corporation; Eric Peeters, Dow; Silke Hoppe, Sasol; Eric Reynolds, The Clorox Company; Joseph Schwalbach, Indorama Ventures Oxides LLC; Scott Tuchinsky, Croda Inc.; Sean Moriarty, Stepan Company; Erik Roberts, Procter & Gamble; Luc Reynaert*, Procter & Gamble; Larry Berger, Ecolab Inc. Bottom row (from left): Deb Fiddelke, SC Johnson; Lily De Stefano, dsm-firmenich; Jessica McCoy, GOJO Industries, Inc.; Melissa Hockstad, ACI; Stephan Habif, Colgate-Palmolive Company; Renee Henze, IFF; Ronald Birnbaum, Evonik; Suzanne Carroll, Nouryon.

American Cleaning Institute Board Names Four New Directors

The additions to the Board were announced during the 2024 ACI Industry Convention in Orlando, FL.

Blake Nanney, ACI director, government affairs, said, 'ACI urges the Committee members to ensure the EPA abides by statutory obligations under TSCA for reviewing new chemicals, specifically, that the Agency still needs to meet its statutory obligation to review and make final determinations on new chemicals within 90 days.'

The American Cleaning Institute Urges Congress to Ensure EPA Abides by TSCA Obligations

ACI is asking Congress to consider four main points.

The scent of Romance & Desire is described as combining 'the delicate allure of pink rose petals with the effervescent excitement of Champagne,' by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion

The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

In this role, Marie Gargas will be responsible for managing environmental health and safety-related regulatory issues and activities of concern.

ACI Taps Marie Gargas as Senior Director of Regulatory and International Affairs

In this role, Marie Gargas will be responsible for managing environmental health and safety-related regulatory issues and activities of concern.

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Maison Francis Kurkdjian Expands Aqua Universalis Laundry Care Products

Francis Kurkdjian created the scent as a modern, personal interpretation of the very classic eau de cologne with a magnified signature.

Scentaurus Vanilla is a non-coloring, elegant vanilla note, specifically designed for liquid detergents.

Givaudan Adds Scentaurus Vanilla to Fragrance Precursor Collection

Scentaurus Vanilla is a non-coloring, elegant vanilla note, specifically designed for liquid detergents.

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

Pura Debuts Open Air Technology Designed to Combat Household Odors with Fragrance

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

Merla Zollinger promoted to associate vice president, Meetings.

The American Cleaning Institute Announces Staff Promotions and New Hire

Promoted members include Kristin DiNicolantonio, Brennan Georgianni and Merla Zollinger.

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Febreze Collabs With AIRIA for Smart Scent Diffuser

The diffuser dispenses micro-scent droplets of fragrance into the air of one's home.

Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.

Fragrance Brand Caftari Launches

The brand's scents are created to elicit emotional responses that are neurologically science-backed.

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