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Type: News
Section: Fragrance > Home Care
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Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
Ramirez joined Buff City Soap in March 2022 and has been instrumental in leading the continued growth of the brand through his role as President & CFO
Buff City Soap Appoints Enrique Ramirez as Chief Executive Officer
Buff City Soap produces handmade personal care and laundry products with plant-based ingredients.
May 30th, 2025
ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
May 27th, 2025
More than one hundred people attended the event, titled “Innovative Chemistries for a Cleaner America.”
American Cleaning Institute Holds Member Events to Address Congressional Offices
ACI’s advocates lobbied for support on legislative changes to the Toxic Substances Control Act and the Environmental Protection Agency’s Safer Choice Program.
May 23rd, 2025
The proposed site will have end-to-end digital capabilities, including robotics to blend fragrance oils and AI tools to aid fragrance development.
Unilever Invests In New UK Fragrance Facility
The proposed facility will include a fragrance research and innovation lab, a compounding facility and evaluation suites for product testing.
May 19th, 2025
Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
May 8th, 2025
The collection includes three vision boards, each inspired by its own product in Air Wick’s lineup.
Air Wick Reveals Vision Board Collection with Lindsay Hubbard
Hubbard created a collection of vision boards for everyday hosting occasions.
Apr 30th, 2025
The starter kit from Below 60 includes a plug-in diffuser and three oils.
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Apr 25th, 2025
Dossier was founded with the intention of making premium fragrances and the world of French perfumery more accessible.
Dossier Announces Retail Expansion into CVS Pharmacy Stores
The brand will begin its expansion with eight best-selling fragrances.
Apr 24th, 2025
The company reached sales of €180 million, an increase of 27% from the previous year.
Eurofragance Reports “Unprecedented” Growth in 2024 Sales
CEO Laurent Mercier stated, "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry."
Apr 24th, 2025
The three new fragrances will be available in cartridges sized for both of ScentAir’s smart home diffusers.
ScentAir Introduces Three New Sustainable Fragrances
The Sustainable Fragrances line uses exclusively essential oils and sustainably sourced, naturally derived and upcycled ingredients.
Apr 23rd, 2025
The company hopes that this facility will cater to the region’s unique consumer demands and allow accelerated speed to market.
IFF Opens Dubai Creative Center with Perfumery Art Studio
The Dubai Creative Center will feature a perfumery art studio for co-creation with customers.
Apr 18th, 2025
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
The ripple+ Home REED Diffusers are available for purchase on the brand’s website for $50 per diffuser.
ripple+ Home Launches Reed Diffusers
The collection includes six fragrances made with natural ingredients and hand-blown glass bottles.
Apr 16th, 2025
Each of the eight candles in the collection includes the Woodwick's patented Pluswick technology.
WoodWick Candles Launches Precious Metals Collection
The collection includes eight candles inspired by the Earth's minerals.
Apr 8th, 2025
Screenshot 2025 04 02 At 12 57 57 Pm
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Apr 2nd, 2025
Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”
IFF Announces Science of Performance Program
The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.
Apr 1st, 2025
LUZI is a family-owned Swiss company specialized in the development of unique scents for fine fragrances, personal care, home and air care.
LUZI Announces Promotion of Four Perfumers to Principal Perfumer
These perfumers have become "pillars" in the family-owned fragrance house, according to the company's press release.
Apr 1st, 2025
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