On April 1, 2025, IFF announced the launch of its Science of Performance program, a science-driven development suite focused on precision to manage scent intensity and control malodors. The program will combine measured data, proprietary AI and advanced sensory, technical, consumer and market expertise.
“Science of Performance is a unique approach to scent performance design that leverages key scientific enablers to deliver highly customized and high-performing solutions globally,” said Valery Claude, senior vice president of innovation at IFF Scent. “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”
According to the company’s press release, Science of Performance is “an intersection of science and creativity” and focuses on three scientific tracks to control fragrance release over time: fragrance engineering, sustainable fragrance delivery systems and additive materials.
