BOSS Fragrances announced the launch of BOSS Bottled Beyond, a new olfactory signature on the brand’s best-selling scent. The fragrance is described as a “premium ginger-leather” scent.
BOSS Bottled was first launched in 1998 and is considered the first men’s gourmand fragrance. The new addition to the brand’s lineup was crafted with three dsm-firmenich master perfumers: Daphne Bugey, Franck Voelkl and Bruno Jovanovic. The fragrance plays on the duality between ginger and leather as olfactory notes. Further, the ginger used in BOSS Bottled was extracted using supercritical fluid extraction technology, and the fragrance features Coty's patented sugar-derived natural fixative.
BOSS Fragrances also launched a new campaign with its fragrance. The campaign, titled “BOSS RECOGNIZE BOSS,” featured three global ambassadors for BOSS Bottled: American actor Bradley Cooper, Colombian rapper Maluma and Brazilian footballer Vinícius Júnior. According to the brand’s press release, the campaign shows “the essence of brotherhood” and “explores how BOSS men get inspired and inspire others.”
“I love that [the campaign] celebrates individuality and collective strength,” said Cooper. “There’s this powerful message that greatness looks different on everyone – and yet, when we come together, we amplify each other’s voices.”
BOSS Bottled Beyond is available for purchase as an eau de parfum, shower gen and deodorant stick at Macy’s, Ulta Beauty, Amazon and Sephora beginning August 24, 2025.
Fragrance Highlights
Fragrance Family: Woody Leathery
Key Notes: Ginger, leather
