![[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/AdobeStock_567491029.6627d20446277.png?auto=format%2Ccompress&q=70&w=700)
In Spate's latest trend report, the machine intelligence platform identifying consumer behavior, tracked the Top Growing Fragrance Trends, naming Caramel Fragrances and Gourmand Fragrances as the leading search terms.
According to Spate, caramel fragrance had a volume of 4.3K (growth of +78.2%), with gourmand fragrance close behind with a volume of 4.2K (growth +77.5%).
The latest release from Spate reads, "Caramel perfume may sound sticky-sweet, but there are various ways it can be interpreted: vanilla caramel, salted caramel, caramel chai swirl, and caramel pistachio are among the most popular search combinations. Caramel perfume is experiencing a +78.2% YoY growth, with an average of 4.3K monthly searches. While there’s currently no competition, one of the top search results includes Sabrina Carpenter perfume caramel, highlighting that celebrities still wield influence in the fragrance scene, especially those experiencing the popularity surge that Ms. Carpenter currently enjoys[..].
[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches. Consumer searches indicate a keen interest in gourmand scents and fragrances in general, reflecting a growing sophistication in consumers’ knowledge of fragrance and their understanding of scent profiles[..]."
