It's time once again to check our Google Analytics and find out which fragrance headlines gripped our readers' attention.
1. Skinification of Fragrance: The Rise of Alcohol-Free Perfumes
The fragrance industry is at a pivotal moment. By the end of 2025, the global perfume market is expected to reach a staggering $53 billion, signaling a booming industry where innovation is essential. Consumers today are no longer content with just a pleasant scent—they are demanding sustainability, skin-friendly products, and formulations that align with cultural and regulatory shifts. Shannaz Schopfer, chief executive officer of The Beauty Architects, describes how alcohol-free perfumes can meet these consumer demands.
2. Unilever Invests In New UK Fragrance Facility
On May 19, 2025, Unilever announced a £80 million investment to develop a state-of-the-art fragrance facility in Port Sunlight, United Kingdom, and develop its in-house fragrance capabilities in the UK. The proposed facility will include a fragrance research and innovation lab, a compounding facility and evaluation suites for product testing. Further, the site will have end-to-end digital capabilities, including robotics to blend fragrance oils and AI tools to aid fragrance development.
3. Eurofragance Reports “Unprecedented” Growth in 2024 Sales
On April 24, 2025, Spanish Fragrance house Eurofragance released its financial results for 2024. The company reached sales of €180 million, an increase of 27% from the previous year.
“Achieving €180 million in sales is a testament to our initiatives and the dedication of our teams,” said chief financial officer Juan Ramón López Gil. “Each region’s contribution has been instrumental in achieving these results and our financial discipline and focused strategies will continue to drive our success.”
4. The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The Fragrance Foundation announced the finalists for the 2025 Fragrance Foundation Awards, as well as the winners of five categories. The announcement was made at a luncheon in New York, building excitement for the foundation’s awards event in June.
5. Paul Fino Launches Strawberry Sensation Fragrance, First-Ever Original Fragrance
Paul Fino, known for his presence on TikTok, announced the launch of his first original fragrance Strawberry Sensation. The fragrance was developed in collaboration with indie fragrance house OAKCHA.
