dsm-firmenich announced the opening of Connect: Future You, an immersive fragrance sensorium experience in Jakarta, Indonesia.
Set within the ART:1 NEW MUSEUM, the instillation allows attendees to explore the future of fragrance for consumers through the vision of Indonesian artist Yawara. The exhibit features a forest as a mixed media instillation evoking scent, emotion and tactile presence.
“The artist came to me with her vision: a forest, not of trees, but of batik — hand-dyed textiles suspended in space like living foliage,” said dsm-firmenich perfumer Alessandro Croce. “Her art felt alive, textured, unfiltered. I didn’t want to recreate it — I wanted to respond to it. To translate it into scent. That’s where the idea came in. I chose ingredients that were themselves imperfect: 100% upcycled.”
According to the company’s press release, Connect:Future You includes fresh insights into Indonesian consumer demands as well as 22 original fragrances crafted by global and local perfumers. The fragrance collection is featured in several formats, including eau de toilette, body wash, fabric conditioner, dish washing products and laundry detergent.
“With Connect:Future You, we are investing boldly and creatively in Southeast Asia’s fragrance future, starting with Indonesia — a market of immense potential and cultural richness,” said Levenza Toh, vice president of regional consumer brands, Southeast Asia, Japan & Korea for dsm-firmenich’s Perfumery & Beauty division.
Veronique Sue, head of fine fragrance experience, Asia, added, “This marks a strategic step in expanding our footprint in Southeast Asia, a commitment to co-create with Indonesian brands and partners through innovation, local relevance and olfactive storytelling.”
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
