Lifestyle brand Sam Edelman announced the launch of its debut fragrance, Duet Eau de Parfum, in partnership with Parlux Ltd. The launch also introduces global brand ambassador, singer and actress Charlotte Lawrence.
According to the brand’s press release, Duet Eau de Parfum is inspired by the creative and romantic partnership of founders Sam and Libby Edelman.
“After 45 years of partnership, we sought to create something authentically true to our brand — an organic expression of the femininity and sensuality that Libby brings to the Sam Edelman universe, translating our personal romance into this new olfactory chapter,” co-founder and creative director Sam Edelman said. “Duet is an intimate new expression of our longstanding dynamic of creator and muse, while also paying homage to the millions of ballet flats we’ve brought to market since introducing the style to America in 1987.”
The fragrance was developed by Alexandra Monet, perfumer with dsm-firmenich. The scent is described as a luminous, floral, watery signature.
“Fragrance is now more than an accessory — it’s an extension of identity,” said Lori Singer, president of Parlux. “With Duet, we’re offering consumers a scent that feels personal and modern, rooted in the craftsmanship and emotional resonance the Sam Edelman brand is known for.”
Duet Eau de Parfum is available for purchase at Sam Edelman boutiques, select Nordstrom stores and online. The fragrance will launch in Ulta Beauty later this year.
Fragrance Highlights
Top Notes: Mandarin, grapefruit, fig
Heart Notes: Coconut water, gardenia, cassis
Base Notes: Cedarwood, white suede, musks
