Travel brand Pure Michigan announced the debut of its summer-themed fragrance FRESH, inspired by beach days at the Great Lakes. The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
“Our sense of smell has a unique ability to transport us in time and space,” said Pure Michigan vice president Kelly Wolgamott. “These fragrances were designed to enable people to revisit a favorite vacation memory, anticipate an upcoming season or experience a moment of the relaxation they feel in Michigan.”
Tanya Thompson, owner and founder of The Aroma Labs, added, “At The Aroma Labs, we see daily the power of scent to connect to memories, evoke specific emotions or even unlock a sense of identity. As a Michigan small business owner, working with an iconic brand like Pure Michigan to capture the essence of each season and cherished vacation experiences has been incredibly rewarding.”
Future fragrance releases are planned for the rest of the year, including HARVEST, FIRST SNOW and AWAKENING.
FRESH is available for purchase at The Aroma Labs’ website and at store locations in Detroit, Grand Rapids, Kalamazoo and Chicago as a four-once linen, room and body spray.
