Bath & Body Works announced the introduction of Touch of Gold, the brand’s newest addition to its fragrance portfolio. The new fragrance is described as a “new modern gourmand” and was developed with world-class perfumers at Symrise.
“Bath & Body Works has created a fragrance that feels completely now,” said Symrise senior perfumer Nathalie Benareau. “With my background in niche and luxury perfumery, I can confidently say Bath & Body Works approaches fragrance with the same level of craftsmanship and sophistication found in prestige houses, and they continue to evolve. Touch of Gold is indulgent and empowering — with a radiance that brings an almost goddess-like energy when you wear it.”
The new fragrance will be available in 20 product forms, including eau de parfum, fine fragrance mist, body wash, body cream, 3-wick candle and hand soap. The brand’s press release states that the fragrance is designed for layering to enhance its longevity and create a fully immersive sensory experience.
“Bath & Body Works is known for creating fragrance icons — scents that become part of our customers’ lives and stand the test of time,” said chief merchandising officer Betsy Schumacher. “Touch of Gold is our newest icon: a warm, radiant and indulgent fragrance designed to elevate the everyday. Developed with world-class perfumers and inspired by global trends in fashion and fragrance, it’s a shining example of how we blend science and artistry to deliver something truly unforgettable.”
Fragrance Highlights
Fragrance Notes: Blackberries, golden orange blossom, tonka bean
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