Academy Award-nominated and Grammy-winning artist Ariana Grande announced the launch of two new limited-edition fragrances in preparation of the premiere of Wicked: For Good. The two fragrances, Glinda Bubbly Pink and Elphaba Enchanted, will launch on October 1 in partnership with Universal Pictures.
“Fragrance has always been such a personal way for me to connect with people because of the way it’s able to capture a feeling, a memory, a moment,” Grande said. “I even used fragrances on set to help differentiate between when [Glinda] is younger and older as well. I wanted to find a way to pay tribute to this chapter and honor these amazing, once-in-a-lifetime characters and really capture what they represent through fragrance. This launch is both a personal tribute to an experience that has meant everything to me and an invitation to celebrate the magic and strength of these characters.”
Grande’s new additions, developed in collaboration with LUXE Brands, represent the film’s leading characters with distinct olfactory signatures. Additionally, each bottle is topped with a distinctive cap inspired by Glinda’s faceted crown and Elphaba’s architectural hat.
The Wicked: For Good fragrances will launch on October 1 on Ulta Beauty’s website, with an in-store launch on October 5.
Fragrance Highlights
Glinda Bubbly Pink: Nectarine, pink sparkle apple, princess tulips, sandalwood, sugared musk
Elphaba Enchanted: Green apple, black plum, moon flower, budwood, oak moss, vanilla
