Lifestyle magazine Marie Claire announced the winners of its 2025 fragrance awards. This year’s awards cycle saw over 1,000 entries, which were tested by the magazine’s editors.
“Throughout the process, we’ve rediscovered old classics, been introduced to small batch niche brands and found buzzy new fragrances to add to our ever-growing collections,” the editors stated in their announcement. “These 62 winners have something for everyone and every fragrance taste — and will, without question, have you smelling really good.”
Congratulations to this year’s winners!
Marie Claire Fragrance Awards 2025
Best Overall Fragrances
Best Overall Universal Fragrance - Prestige: Victoria Beckham Beauty 21:50 Rêverie Eau de Parfum
Best Overall Universal Fragrance - Luxury: Phlur Missing Person Eau de Parfum
Best Overall Universal Fragrance - Indie: Costa Brazil Aroma Eau de Parfum
Best Overall Women’s Fragrance - Prestige: Hermès Barénia Eau de Parfum Intense
Best Overall Women’s Fragrance - Luxury: Dior Miss Dior Eau de Parfum
Best Overall Women’s Fragrance - Indie: Uncommon James Hard Feelings Eau de Parfum
Best Overall Men’s Fragrance - Prestige: Prada Paradigme Eau de Parfum with Bergamot
Best Overall Men’s Fragrance - Luxury: Guerlain L’art & La MatiÈre VÉtiver Fauve
Best Overall Men’s Fragrance - Indie: Fine’ry Not Another Blue Eau de Parfum
Best New Fragrance - Prestige: Nette Lemon Puff Eau de Parfum with Vanilla
Best New Fragrance - Luxury: Jil Sander Jil Sander Black Tea
Best New Fragrance - Indie: Dedcool Mochi Milk Eau de Parfum
Best Scent Family Fragrances
Best Aquatic Perfume: Orebella Salted Muse Parfum
Best Fruity Perfume: Chanel Chance Eau Splendide Eau de Parfum Spray
Best Gourmand: Henry Rose Dave Eau de Parfum with Vanilla
Best Citrus: Maison Margiela Replica Never-Ending Summer Eau de Toilette
Best Earthy: 27 87 Per Sé Eau de Parfum
Best Floral: Amouage Decision Eau de Parfum
Best Fresh: Byredo Blanche Eau de Parfum
Best Musk: Glossier You Fleur Eau de Parfum
Best Oud: Gucci Oud Intense Eau de Parfum
Best Spicy: Emporio Armani Stronger With You Parfum
Best Woody: Ledda 20 Bourbon Brûlée Eau de Parfum
Best Oriental: St. Rose Out of the Blue Eau de Parfum
Best Special Recognition Fragrances
Best Eau de Cologne: Korres Bergamot + Leather Eau de Cologne
Best Eau de Toilette: BVLGARI Eau Parfumée Thé Vert Eau de Toilette
Best Eau de Parfum: Frédéric Malle Portrait of a Lady Parfum Spray
Best Extrait de Parfum: Kilian Paris Angels’ Share Paradis Extrait de Parfum with Raspberry & Tonka Bean
Best Solid Fragrance: SIDIA Soaked: the Solid Perfume
Best Fragrance Packaging & Innovation
Best Packaging - Prestige: Marc Jacobs Daisy Wild Eau de Parfum Intense
Best Packaging - Luxury: Dries Van Noten Soie Malaquais Eau de Parfum
Best Packaging - Indie: Next Memory Refillable Solid Perfume
Most Innovative Fragrance Product: Yves Saint Laurent Libre L’eau Nue Parfum
Best Hair & Body Fragrances
Best Scented Body Oil - Luxury: Patrick Ta Major Glow Nourishing Bronzing Body Oil
Best Scented Body Oil: Brunel Beauty Renewal Hair and Body Oil
Best Scented Body Lotion - Luxury: TRONQUE Triple Active Body Milk
Best Scented Body Lotion: Laura Mercier Serum Body Cream
Best Scented Body Wash - Luxury: Nécessaire The Body Wash Eucalyptus
Best Scented Body Wash: Sothys Invigorating Shower Gel - Lemon & Petitgrain Escape
Best Scented Body Mist - Luxury: Maison Louis Marie Fleur de Vanille Hair and Body Mist
Best Scented Body Mist: Sol de Janeiro Cheirosa 76 Hair & Body Perfume Mist
Best Scented Deodorant - Luxury: AKT London US The Deodorant Balm Hay Fever
Best Scented Deodorant: Salt & Stone Deodorant
Best Hair Fragrance - Luxury: Deborah Pagani The Virtual Mist
Best Hair Fragrance: Ouai St. Barts Hair and Body Mist
Best Home Fragrances
Best Candle Overall: Hotel Lobby Candle Signature Candle
Best Floral Candle: Flamingo Estate Night Blooming Jasmine & Damask Rose Candle
Best Woody Candle: Krigler Jubilee Hermitage Heritage 04 Scented Candle
Best Fresh Candle: LOEWE Small Tomato Leaves Candle
Best Spicy Candle: Mind Games G8 Black King Candle
Best Earthy Candle: LAFCO Benzoin Siam Signature Candle
Best Reed Diffuser: Diptyque Home Fragrance Diffuser Glass Vessel
Best Cold Air Diffuser: Parfums de Marly Home Diffuser
Best Room Spray: MALIN+GOETZ Sage Home Spray
Best Home Cleaning Fragrance: L’Avant Collective Multi-Purpose Cleaning Spray - Fresh Linen
Best Fabric Care Collection: The Laundress Signature Isle Detergent
Best Fragrance Collections & Gift Sets
Best Fragrance Collection - Prestige: Lancôme Absolue Les Parfums Rose on the Moon Eau de Parfum
Best Fragrance Collection - Luxury: Infiniment Coty Paris Encore Une Fois
Best Fragrance Collection - Indie: Homecourt Layering Set
Best Fragrance Gift Set - Prestige: MOROCCANOIL L’originale Eau de Parfum 2-Piece Set
Best Fragrance Gift Set - Luxury: D.S. & Durga I Don’t Know What Murder Mystery Fragrance Layering Set
Best Fragrance Gift Set - Indie: Vyrao Love Eight Fragrance Set
