Pura partnered with Syd & Shea McGee of Studio McGee, an interior design studio, who stars in the Netflix series "Dream Home Makeover" for a collection of four fragrances. According to a release, the scents were developed to "bring the same harmonious aesthetic and comfort that Studio McGee brings into every home they design."
The fragrances will be compatible with the signature Pura Smart Fragrance Diffuser. The fragrance collection includes:
Wild Sage, with notes of clary sage, fig and sandalwood.
Santal Vanilla, with notes of almond, white cardamom and sandalwood.
Sea Salt Driftwood, with notes of citrus, airy driftwood and amber.
White Bergamot, with notes of citrus, greens and woods.
Mara Dumski, Pura’s chief fragrance officer, “We were so excited to work with Shea to develop scents that would finish a space, because creating fragrance is so similar to creating a design for a room. She wanted something elevated and approachable, relaxed, traditional, and coastal, and having those values to share with the perfumers helped in creating something unique and special that would bring comfort and beauty into the home.”