Pura Partners with Kenneth Cole on Fragrances

The fragrances were curated and created using VivaScentz, a fragrance design tool that allows perfumers to create compositions that can enhance wellbeing.
The fragrances were curated and created using VivaScentz, a fragrance design tool that allows perfumers to create compositions that can enhance wellbeing.

Pura has announced a partnership with fashion brand Kenneth Cole to develop two new fragrances, Aim to Teas and Go Fig-ure.

Related: Pura x Caswell-Massey Collab on Yellowstone Smart Diffuser Set

The fragrances were created using VivaScentz, a fragrance design tool that allows perfumers to create compositions that can enhance wellbeing.

Aim to Teas holds notes of sparkling orange, spearmint, white tea and basil combined with pear blossom and patchouli.

Go Fig-ure offers notes of bergamot, fig and jasmine blended with golden amber, creamy sandalwood, and urban musk.

Both scents are available in a box set or individually and are compatible with the Pura Smart Diffuser.

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