Flavor and fragrance company Symrise announced a major addition to its award-winning Symvision AI foresight platform to enable accelerated innovations. The platform will now feature a powerful suite of AI-assisted tools for formula prediction in addition to its trend prediction capabilities.
“Our Symvision AI design toolbox predicts the impact of formula changes, guides taste development and enables us to respond rapidly and precisely to market changes,” said Leif Jago, global marketing manager of food and beverage. “Evolving consumer expectations, sudden price shifts and supply chain events drive the need for innovation and swift formula adjustments. Symvision AI delivers exactly that – it empowers us to innovate faster and smarter.”
According to the company’s press release, Symvision AI can offer customers optimized taste, tailored solutions and a faster go-to market. The platform uses a multistep process to identify ideal formulation options fast and reduce trial-and-error:
- Ingredient Selection: Choosing the most promising raw materials from Symrise’s portfolio
- Design of Experiment: Narrowing down prototypes via statistical modeling
- Sensory & Consumer Testing: Validating sensory characteristics and building predictive models
- Flavoristic Creation Refinement: Combining deep flavorist expertise with model outputs to deliver solutions with optimal market fit.
“This unique way of taste development and design, as part of our Symvision AI offering, provides a clear example of Symrise’s forward-thinking and sensory-driven approach,” said Conor Delahunty, Symrise’s vice president of global insights for food and beverage. “It enriches our Symvision AI market foresight capabilities with formula optimization strength. Hence, it equips our customers to navigate the complexities of today’s food and beverage market with greater agility and success – today and in the future.”
Senior vice president of research and technology at Symrise Food & Beverage Gerhard Krammer added, “We combine the profound expertise of our specifically trained flavorists with machine learning. This approach shortens development cycles and unlocks exciting possibilities in taste creation. We are supporting our customers to meet evolving consumer demands with speed and confidence. By combining deep flavorist expertise with machine learning, Symrise empowers its customers to lead in a dynamic market where creativity, precision and speed are essential, thereby accelerating customers’ innovation advantage.”
