77% of respondents are comforted by the smell of home.
A recent survey conducted by OnePoll found that 51% of Americans experience "scent-stalgia," missing the comforting scents of their homes after being away for a couple of days.
Key findings of the survey include:
- 77% are comforted by the smell of home, and they most often feel relaxed (38%), happy (36%) and centered (32%).
- 66% of people said that they can recognize the unique scent of their own home, including the scent of their childhood home as adults
- Scents have the power to influence moods and emotions mainly on Gen Z (78%) followed by millennials (67%) and Gen X (56%).
- The top scents people enjoy at home are floral (17%) and clean or sanitizing (e.g. chlorine bleach) (14%), followed by citrus (13%), baked goods (11%) and wood/natural scents (13%).
The survey of 2,000 people was commissioned by AIEn between April 25 and April 27, 2023.
