British flavor house Lionel Hitchen published its flavor trends report for 2026-2027. The trend report outlines how the trends will influence flavor innovation in the food and beverage industry.
“As consumers navigate a world full of cultural fusion, wellness consciousness and sensory exploration, flavor sits at the heart of every food and beverage experience,” the report states. “The modern palate seeks both excitement and reassurance — flavors that comfort, connect and surprise in equal measure.”
2026/2027 Flavor Trends
The World on a Plate: Global consumers are embracing “no rules” cooking — celebrating hybrid formats that cross borders and traditions. (Example flavors: Umami-rich pairings, tropical & tangy accents, spice fusions, sweet meets savory)
The New Language of Wellbeing: People are seeking harmony between body, mind and flavor, turning to botanicals, herbs and florals for natural balance and emotional uplift. (Example flavors: fresh & aromatic, floral & calming, earthy & restorative, uplifting citrus botanicals)
Nostalgia Meets Comfort: Comfort dishes, nostalgic treats and familiar formats are being reimagined with gourmet flair. (Example flavors: Comfort-driven notes, heritage ingredients, retro puddings)
Elevated Indulgence: Consumers are redefining “treats” with elevated bakery, dessert, indulgent sodas and snacking experiences — combining nostalgic comfort with gourmet craft. (Example flavors: Pistachio, hazelnut, almond praline, salted caramel, dulce de leche, maple, fruit-forward indulgence, spicy fusions)
Snackification: Consumers favor small, flavor-packed meals throughout the day, and this fuels innovation across both sweet and savory snacks. (Example flavors: savory indulgence, sweet-savory hybrids, global inspiration, healthier snacking)
