The candle market dominated the global home fragrance market, accounting for more than 37% share in 2022.
The global home fragrance market size is expected to reach a value of $11.945 billion by 2028 from $9.15 billion in 2022, growing at a CAGR of 4.54% during 2022 to 2028, according to a recent report by ResearchAndMarkets.com.
Key highlights:
- The candle market dominated the global home fragrance market, accounting for more than 37% share in 2022.
- The liquid form segment held the largest global home fragrance market share in 2022.
- North America dominated the global home fragrance market in 2022, valued at more than $3 billion.
Market trends:
- Rising preference for personalized scented candles.
- Shift in focus toward sustainability.
- Rising penetration of e-commerce channels.
