The global laundry detergents market size reached a value of $68.8 billion in 2022. According to Expert Market Research, the market is likely to grow at a CAGR of 3.90% during 2023-2028 to attain a value of $86.04 billion by 2028. Maison Francis Kurkdjian has restocked it's Aqua Universalis Scented Laundry Detergents and Fabric Softeners.
These products, which the brand intends to "embody the essence of uniting people around a single story," are based on the best-selling Aqua Universalis fragrance line. Maison Francis Kurkdjian describes a load of laundry washed with these laundry detergents and fabric softeners as exuding "the crystalline scent of white flowers" and "softness born of freshness."
French perfumer Francis Kurkdjian introduced Aqua Universalis as one of Maison's first creations. It blends citron from Sicily, lily-of-the-valley and mock orange, and bergamot from Calabria for a "refreshing, sunny fragrance" meant to evoke the crisp, clean scent of a "freshly washed and ironed garment."