Firmenich Announces Partnership with AI Startup Airzai

Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.
Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.

Firmenich announces partnership with Canada-based, fragrance industry venture, Airzai. Airzai is predominantly known for its recent launch of its artificial intelligence (AI)-led, patent-pending Airzai Aroma, described as "the world's smartest fragrance diffuser."

Related: Firmenich Appoints Three Master Perfumers

The partnership includes Airzai being given specific access by Firmenich to its informed creation program based on neuroscientific research to co-create emotional scents to reinvent fragrance design through augmented creation.

Firmenich will be leveraging its AI-powered fragrance creations as part of the agreement, while Airzai will continue driving hardware, software and firmware development through advanced tech and machine learning.

Airzai also secured multiple patents on its technology and unique design, has opened an AI R&D office in Dubai, UAE and is now planning to launch a manufacturing hub in the region.

Their flagship product, Airzai Aroma, has been designed in California by industrial designer, Fred Bould. By utilizing advanced technology, specifically AI and machine learning, the product is designed to deliver a fragrance experience that elevates its users' mood and sensory experience.

It is said that Airzai is currently considering raising a new round of funding as it recently closed a pre-seed round in excess of $4 Million in its mission to launch and scale the “world’s smartest diffuser.”

Airzai reported all recently launched 1,000 limited-edition Airzai Aroma units, were sold out within one day.

Muneeb Mushtaq, CEO and co-founder of Airzai, said, "This partnership is more than just creating fragrances. It will help redefine the age-old industry. Our collaboration and conversations with Firmenich have always been very exciting”. 

“Being one of the world’s leading companies specialized in the research, creation, and manufacturer of fragrances, their vision for the future is truly inspiring and we at Airzai are ecstatic to join hands.”

Matteo Magnani, Perfumery CIO of Firmenich, added, "Pushing the boundaries of creation in perfumery is at the heart of our mission at Firmenich. Airzai is a perfect partner in this mission, a very innovative startup from Canada that has invested incredibly into the future of home fragrance through R&D. We are very excited to partner with Airzai and bring our latest advances in augmented creation thanks to artificial intelligence.”

Updated: November 15, 2022 at 2:42 pm CEST.

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