The platform is said to engage with consumers utilizing immersive video content to understand mood and emotions. Users are promoted to answer questions encompassing lifestyle and preferences. The data is then run through a proprietary algorithm to “unlock the consumer’s perfect scents.” The first available collection includes personalized candle scents. They will then answer a few questions to understand lifestyle and preferences. The data is run through a proprietary algorithm that unlocks the consumer’s perfect scents.
Each Scent Lab candle comes in a customizable matte glass vessel of the customer’s choosing and an eco-friendly satin candle bag. The estimated burn time is 80 hours.