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Wyld Notes will introduce a debut collection of five natural fine fragrances. The company will also launch an affiliate program, designed to be an extension of Young Living’s network marketing model.

Young Living Launches Wyld Notes

The company will officially launch in February of 2025.

According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.

Fragrance Has Immense Momentum Going into 2025: New Data

Taken together, NielsenIQ notes 2024 trended "above historical sales levels."

Fine’ry launched in 2023 and quickly became successful on TikTok.

Fine’ry Debuts Masculine Scent Collection

The new collection expands the audience reach of the brand while maintaining its gender-neutral mission.

The four fragrances are infused with oxytocin peptides, the hormone associated with feelings of love and sensuality.

VEXA Beauty Launches Peptide-Infused Fragrance Line

The fragrance line was developed to combine aphrodisiacs and mood-enhancing notes.

4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.

Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day

The collection will feature a new limited-edition fragrance, 4Ever Sweet.

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.

Tru Fragrance Acquires Lake & Skye

Tru Fragrance first made a minority investment in Lake & Skye in 2018.

Professionals in the flavor and fragrance industries are already making plans for this year's trade shows.

[poll] Do you plan to attend a trade show or similar event in 2025?

Please take a moment to weigh in on this week's poll.

According to consumer research company Datassential, the number of lychee items on US menus grew by 24% between 2020 and 2024.

Vitaquest Announces Lychee as 2025 Supplement Flavor of the Year

Lychee fruit is a sweet fruit with a pink-red, rough-textured shell and small fleshy seeds.

The partnership will run throughout 2025 to help discuss men’s care.

Dove Men+Care Announces Collaboration with Marshawn Lynch for Whole Body Deodorant Range

The partnership will include two new scents for the Whole Body Deodorant Sprays.

In this role, you will play a key role in flavor sales growth, and can lead, direct and manage projects executing them at a high level.

Now Hiring: Savory Flavor Chemist for T. Hasegawa

In this role, you will play a key role in flavor sales growth, and can lead, direct and manage projects executing them at a high level.

Social media is expected to continue to influence the flavor and fragrance industry.

Editor's Note: Making an Impact

Bell Flavor & Fragrances principal flavorist, Cyndie Lipka teamed up with certified flavorist Michael Morrison to moderate the second session of Flavorcon 2024's Master Class.

Flavor Reports Flavorcon 2024 Master Class Edition

The impressions gathered are from attendees at the Master Class moderated by principal flavorist Cyndie Lipka and flavorist Michael Morrison.

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Top 5 Fragrance Headlines of December 2024

Learn more about the most-read articles of the past month.

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Top 5 Flavor Headlines of December 2024

Learn more about the most-read articles of the past month.

Levels of addition for beer flavors can range from 100 to 1,000 ppm

Ethyl Octanoate in Alcoholic Drink, Tropical Fruit, Orchard Fruit, Savory and Other Flavors

Learn about the diverse range of applications for ethyl octanoate.

Mintel research shares opportunity in evolving segment, 'More complete macronutrient claims will appeal to health-conscious consumers, weight-loss drug users and former weight-loss drug users who are in need of convenient options to help them maintain any health improvements they gained while on the drugs.'

Companies Supporting Changing Consumer Needs in Weight Management and Health with Emerging Taste Solutions

These four companies aim to meet consumer demands for nutrient-dense, functional foods and supplements that support healthier lifestyles and weight management goals.

Confectionery products have also experienced heightened demand for sugar substitutes, as consumers increasingly seek indulgent options that are lower in sugar.

Taste Experts Talk Sensory Challenges and Emerging Technology for Sugar Alternatives

Join us as we explore the intricacies of sugar reduction from two perspectives in the industry.

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