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Section: Fragrance > Personal Care/Beauty

The solid perfume is alcohol free and has a gel-type texture that can be easily applied as desired.

Longtake Launches Solid Perfume

The solid perfume has a gel-type texture and last up to 10 hours, according to the brand.

According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.

Fragrance Has Immense Momentum Going into 2025: New Data

Taken together, NielsenIQ notes 2024 trended "above historical sales levels."

The four fragrances are infused with oxytocin peptides, the hormone associated with feelings of love and sensuality.

VEXA Beauty Launches Peptide-Infused Fragrance Line

The fragrance line was developed to combine aphrodisiacs and mood-enhancing notes.

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.

Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day

The collection will feature a new limited-edition fragrance, 4Ever Sweet.

Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.

Tru Fragrance Acquires Lake & Skye

Tru Fragrance first made a minority investment in Lake & Skye in 2018.

The partnership will run throughout 2025 to help discuss men’s care.

Dove Men+Care Announces Collaboration with Marshawn Lynch for Whole Body Deodorant Range

The partnership will include two new scents for the Whole Body Deodorant Sprays.

Adobe Stock 626362865

Top 5 Fragrance Articles of 2024

Check out our most popular fragrance articles from the past year.

The collection includes four items: a body wash, body scrub, deodorant, and liquid hand wash.

Dove Launches Personal Care Collection with Crumbl Cookies

The collection will be available exclusively at Walmart for a limited time.

According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.

Riverside Company Invests in Spanish Fragrances Business, Essential Compositions

Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.

The Fragrance Atelier will be the home of the company’s new “La Maison des Parfums,” a dedicated center serving Estée Lauder’s fragrance brands.

The Estée Lauder Companies Announces Location for New Fragrance Atelier in Paris

The new atelier is expected to open in 2025.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

Spray-Tek was founded in 1981 and has focused on innovations in spray drying solutions and innovative delivery system technologies.

Spray-Tek Joins Fragrance Creators Association

The company has served brands in the fragrance, cosmetics, personal care, and home care industries.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

By form, liquid fragrance ingredients are preferred by manufacturers due to their versatile nature.

Fragrance Ingredients Market Expected to Grow 5.1% in Next Five Years

The rise in demand for personal care products, cosmetics, and food and beverage products accelerates the growth of fragrance ingredients.

Naama Eylon, CEO of Sharon PC, says, 'I see very positive outcomes as we enter into this new partnership. Our combined manufacturing and distribution footprints across India, Europe, Asia and United States will offer a robust supply chain.'

Eternis Expands Into Beauty with Sharon Personal Care Acquisition

"As we step into 2025, I speak on behalf of the team at Eternis in expressing my excitement with this significant milestone of successfully completing another overseas acquisition in our growth journey," says Rajen Mariwala, managing director of Eternis.

Lead

From Flavour & Fragrance to Ingredients & Beauty

Agrumaria Reggina’s Flavour & Fragrance Business Unit evolves into Ingredients & Beauty Business Unit. This transition merges heritage and innovation to craft unique flavors and inspiring fragrances, setting new standards of excellence.

The Jardim Sol de Janeiro exhibit was created in collaboration with three emerging Brazilian artists.

Sol de Janeiro Presents Multi-Sensory Art Installation at Art Basel Miami Beach

The interactive experience includes phone booths decorated with floral arrangements original artwork inspired by Sol de Janeiro’s signature scents.

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