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Beyond the Boom: Strategic Growth in the Era of Fragrance Normalization

From longevity to functional fragrances, consumers want brands to push the envelope in scent innovation.

P&F+ unites the F&F industry through our events and print and digital platforms. Let us connect you with our global audience of decision-makers.

Perfumer & Flavorist+ Reveals 2025 Taste & Scent Themes

Reach out to our content director to submit launches and news for consideration.

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Introducing the Perfumer & Flavorist+ 2026 Editorial Themes

Check out what topics we'll be covering in the upcoming year.

Female and male consumers differ in desired functional demands in fragrances, while personalization remains popular among younger generations.

Unlocking Fragrance Consumer Trends in Western Europe

A deep dive into consumer preferences in fragrance purchases highlighted notable distinctions in how men and women prioritize specific functional details.

Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.

2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom

Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.

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Forward Thinking: Fragrances Spring Forward, Part 1

Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.

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2019 Flavor & Fragrance Leaderboard

The F&F industry has moved beyond traditional business, establishing stakes in alternative proteins, artificial intelligence, nutrition and renewables, among others. This year’s leaderboard features perspectives from executives leading the top companies to grow beyond the traditional business model.

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The Evolution of the Flavorist: From Bench Chemist to Cross-Functional Innovator

As the flavor industry shifts and evolves, flavorists must also learn new skills to stay competitive.

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Flavor and Fragrance Industry Highlights from CES 2020

P&F explores some of the top trending flavor and fragrance industry tech at this years Consumer Electronics Show.

Nichols shares, 'When I first started, the conversation around sustainability was present but not as pronounced as it is today. Projects didn't always prioritize the sourcing of ingredients or the environmental impact of production. The focus was more on the final scent and less on its origins or lifecycle.'

Chemin Founder November Nichols Talks Evolving Creative Demands of a Fragrance Creator

In this one-on-one Nichols discusses her fragrance journey, project wins and how the creative demands of the job areevolving.

While sustainable solutions are among the top consumer demands in fabric care products, the sensorial and well-being benefits of fragrance cannot be overlooked.

The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry

Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.

'The flavor industry has undergone significant change over the past decades to be less dependent on chemicals, and more reliant on taste coming from real food,' shared John Savage.

Kerry 2025 Flavor Leaders & Newsmakers

When it comes to consumer flavor preferences, Kerry’s leadership takes a global view.

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What’s Shaping the 2026 Scent Landscape

Gourmand scents are entering their next phase of evolution.

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The 2026 Fragrance Agenda: Mood Boosters, 'Lickable' Gourmand and Beyond

From "lickable" gourmands to mood-boosting science are redefining the fragrance category.

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Beyond the Origin Story: Avilan’s Julio Quintero on Wild-Harvested Naturals, Traceability and the Future of Direct-Origin Sourcing

"Our competitive advantage lies in the combination of traceability, sustainability, and the strength of our relationships across the supply chain."

The two IFF professionals check in to discuss new roles within the company and trends shaping their respective industries.

Interview Featuring IFF's Nicolas Mirzayantz & Christophe de Villeplee

The two IFF professionals check in to discuss new roles within the company and trends shaping their respective industries.

ADM is helping brands adapt to global and regional changes in dietary habits.

ADM 2025 Flavor Leaders & Newsmakers

ADM has used the past year to remain agile and attentive to customer demands.

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BSFocus on Beer 2026: Where Brewing Science, Flavor Innovation and the Magic of Hops Come Together