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In fine fragrance, gourmand notes 'need to be less straightforward and are used to reinforce pleasure and longer-term well-being, as opposed to a temporary satisfaction,' says Xavier Renard, head of fine fragrances Europe, Givaudan.

Gourmand Fragrances of the Future

Far from a passing fad, sugary sweet scents are here to stay.

Okhade shares her discovery that matcha not only enhances gourmand fragrances, but blends beautifully with jasmine, bergamot and lavender to create luxurious spa impressions.

Agilex Perfumer Shares Insights on Formulating with Gourmand Family

Exploring the power of the gourmand family’s usage in fragrance.

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Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism

An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.

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Editor's Note: Addressing Market Fluctuations

This issue is all about fine fragrance and vanilla. Why are they placed together? Ever since gourmand became a fragrance category, vanilla was its shining star, not to mention vanilla still holds the number one spot as the most popular flavor globally. So throughout these print and digital pages, we give you a little taste of both categories.

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Post-Gourmand: The Future of Sweetness

What is so interesting and exciting from both a creation and marketing point of view about savory gourmand is that it opens up a palette of ideas and kitchen-inspired processes that desserts never go through.

This month’s issue celebrates the return of the World Perfumery Congress, the latest in fragrance innovation and more.

Talking Fragrance Trends, Tech and Formulation

This month’s issue celebrates the return of the World Perfumery Congress, the latest in fragrance innovation and more.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

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Putting on the Spritz: Beverage-Inspired Fine Fragrances

Fine fragrances raise a glass to the flavor world with scents inspired by classic beverages and cocktails.

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Emerald Kalama Chemical’s Expanded Portfolio Addresses Latest Fragrance Trends

Earthy, natural, floral, fresh and citrus notes all play an important role in today’s fine fragrances, personal care and household products.

The Changing Role of Fragrance in Personal Washes

Formulating fragrance in personal washes to communicate a product’s benefits and reinforce the brandIn the crowded personal care market, it is necessary for a product to offer multiple benefits to stand apart and succeed. This means that for personal washes it is no longer just about the cleansing properties; a product must deliver more in both benefits and fragrance.

Grown in Madagascar, vanilla CO₂ brings complexity and richness to fragrances.

Perfumer Notes: Vanilla CO₂

Grown in Madagascar, vanilla CO₂ brings complexity and richness to fragrances.

Blanc shares, 'What captivates me most is not the glamour or the end result, but the creative process itself. I find joy in crafting and refining my formulas, savoring the journey of creation rather than just the final product.'

Master Perfumer Honorine Blanc Says Gen Z Allows Creators to Abandon Fragrance Norms

Blanc shares her journey in scent and what's exciting her as a a perfumer in this one-on-one interview.

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An Air Sculptor in His Own Words

Perfumer Christophe Laudamiel discusses his recent “air sculptures,” special raw materials, the creative process and collaborative relationships. In the secretive, under-the-radar profession of perfumery, IFF’s Christophe Laudamiel stands out. This high-profile perfumer has undertaken a number of attention-grabbing projects and speaking engagements, a break from the stereotypical “invisible” nose.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Tobacco accords are often used as a warm, rich and slightly sweet base note.

Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora

The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.

Copal blanco is a sap found in the pitch pine, which hardens in contact with the air. Also known as the “blood of trees,” it was used in sacred rituals in North American Aztec and Mayan cultures to lift the veil between the spirit realm and the human realm. Pictured here is the Magician Piramide del Adivino in the ancient Mayan city Uxmal in Mexico. Photo by Aleksandar Todorovic via Dreamstime.

Scent & Spirit: A Taste of Mexican Gourmand

Between white copal, zingy peppers, hearty maize and bitter chocolate, the author explores traditional Mexican dishes, linking culinary tradition, ritual and myth through the senses.

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Sozio Junior Perfumer Shares Developmental Tools for Fellow Newcomers

Pierre Bouley shares his passion for the craft, what led him to the industry and more.

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