Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
Amy Marks-McGee in a previous Forward Thinking article discussed the TikTok phenomenon of the "Everything Shower," which is said to be a long, luxurious shower that involves a variety of steps to cleanse and pamper your body and hair. This has informed an increasing desire for customization in beauty and wellness routines, where consumers experiment with combining/layering perfumes, body mists, and home scents to suit their moods, occasions, or identities.
In a recent interview with BeautyWorld Middle East representatives, they shed some light on the layering trend in the West, "The influence of the Middle East on the Western fragrance market has been profound in recent years. From the global adoption of oud, (with different levels of intensity and authenticity) to the shift of consumer preference toward rich and opulent scent, Middle Eastern perfumery has moved from niche to mainstream.
Consumers all over the world are familiar with the key accords of Arabian perfumery. The generalized presence of intense dry ambers in many scents, seeking lasting and sillage, is also to be a by-product of this influence.
Ingredients like saffron, musk, and dates are ever-growing in popularity, and consumers are seeking the opulent richness of Middle Eastern cultural notes in modern and innovative ways."
The adoption of oud and layering are echoed in Glossier's recently debuted Impressions of You collection described as a line of skin-scent enhancers with the same warm, musky base notes—allowing users to play with and layer them to create their own unique fragrance wardrobe.
The inaugural Impressions of You scent, Glossier You, is comprised of sparkling pink pepper, earthy iris, and Ambrette seeds with an Ambrox base.
The two latest additions to this line are Gossier You Doux and Glossier You Rêve, both boasting a musky base formulated with Ambrox.
Glossier You Doux is described as a soft and serene woody fragrance that opens with sweet violet, followed by a precious blend of woody palo santo, frankincense and smoky Myrrh—heightened by a warm, musky base driven by Ambrox.
Glossier You Rêve is described as a lush, dreamy gourmand fragrance that opens with rich buttercream, followed by an addictive center of plum Butter, toasted almond, iris and creamy white sandalwood—heightened by a warm, musky base driven by Ambrox.
We'll see how this trend will continue to evolve as users continue to play with their fragrance experiences.
