According to ResearchAndMarketsa, the global candle market is estimated to reach a market size of approximately $15.11 billion by 2030, growing at a CAGR of 6.17% from 2024 to 2030. Candles of all shapes, sizes, colors, and scents are a mainstay. Gourmand candles both sweet and savory, many of which are collaborations, are on trend. Interactive scent marketing activations are engaging consumers while odor-neutralizing air care addresses malodors. Sustainable scents and designs continue to meet consumers’ concerns for the environment. From mass to prestige, there is no shortage of scented candles and air care products on the market.
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According to ResearchAndMarketsa, the global candle market is estimated to reach a market size of approximately $15.11 billion by 2030, growing at a CAGR of 6.17% from 2024 to 2030. Candles of all shapes, sizes, colors, and scents are a mainstay. Gourmand candles both sweet and savory, many of which are collaborations, are on trend. Interactive scent marketing activations are engaging consumers while odor-neutralizing air care addresses malodors. Sustainable scents and designs continue to meet consumers’ concerns for the environment. From mass to prestige, there is no shortage of scented candles and air care products on the market.
Sweet On Gourmand Candles
Vanilla-scented candles are top sellers and fruit scents are popular. These two directions have led the way in gourmand-scented candles. For example, Spates’ datab showed Chocolate candles are trending with 3.7K average monthly searches, up 8.9% since last year and Cherry candles are on trend with 2.3K average monthly searches, a 27% increase. Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful. The gourmand fragrance combinations are endless: creamy vanilla, salted pistachio, cotton candy, savory popcorn, and fruity sodas are just a few directions.”
Gourmand scents influenced by popular sweets continue while coffee and fruity beverages are the latest muses. “Gourmand notes from pistachio to coffee counterbalance some of the unease and stress today’s consumer is under. Pushing that even further we’re seeing candied notes like cookie bits and fruit candy, it’s gourmand in a more literal sense, but at the same time it’s playful and nostalgic,” states Kari Arienti, SVP, Creative Perfumery at Quintessence Fragrances Ltd.
b Spate U.S. Search from Jun 2023 to May 2024 vs. Jun 2022 to May 2023
Joya collaborated with chef Dominique Ansel on a unique bakery-inspired scent collection. The Joya x Dominique Ansel[AM3] Cronut® Molded Candle is a hyper-realistic candle that features fresh dough, natural rosewater, and vanilla bean accords. The Secret Recipe Poured Candle in a glass measuring container contains a fragrance that when unlit smells like raw batter or dough and when burning smells like baking dough. Also in the collection are four Natural Scented Birthday Candles: Eggnog (Holiday Edition), Honeysuckle Sugar, Salted Butterscotch, and Strawberry Milk. Joya Studio founder Frederick Bouchardy mentions, “The Cronut® candle is a bestseller that we struggle to keep in stock.”
Joya x Dominique Ansel’s collaboration features a hyper-realistic Cronut® Molded Candle, Secret Recipe Poured Candle, and four Natural Scented Birthday Candles.courtesy of Joya Studio
In London, Diptyque unveiled Maison Diptyque, a new store and immersive space named The Ephemeral Space and Heritage Gallery. The cultural space will be used for collaborations with a variety of artists. The first limited edition collaboration was with Café Verlet, a Parisian coffee and pastry bar. Introduced to the court of Louis XIV in the mid-17th century, Café Verlet served espresso, candied fruit, and tea. Inspired, Diptyque debuted four candles: Biscuit (Biscuit with cinnamon and patchouli), Café (Coffee), Chantilly (Whipped Cream), and Fruits Confits (Candied Fruit with candied plum, orange and patchouli). Celebrating 30 years of the TODAY Show, TODAY partnered with Homesick Candles. The TODAY x Homesick Sunrise candle was designed to capture the essence of the show and smells like a “morning cup of coffee.” The fragrance is composed of espresso bean, brewed coffee, brick, caramel, steamed milk, vanilla bean, mocha, sugar cane, and heavy cream notes.
Crown Royal and FORVR Mood have teamed up on the limited-edition Crown Royal Blackberry x FORVR Mood Berry On Top candle with blackberry, whisky, and vanilla accords. Sparkling water brand Aura Bora received customer feedback that the brand’s beverages “sound like a candle flavor.” Leaning in, Aura Bora and P.F. Candle Co. collaborated on the limited edition Watermelon Chili beverage flavor inspired by P.F. Candle Co. Watermelon Chili candle. Australian candy brand Allen’s owned by Nestlé collaborated with Dusk and released a lolly-inspired home fragrance range in scented candles, bath bombs, room sprays, and fragrant oils. Inspired by the candy flavors, the scents include Frogs Alive, Peaches and Cream, Pineapple, Sherbies, and Cheekies.
Foodie - Savory Candles
Savory candle scents inspired by fast food began emerging in late 2019 as discussed in Trendincite’s Perfumer & Flavorist+c “Forward Thinking: A Scented Home” article, which appeared in the September 2020 publication. Inspired by food and beverages, savory candles continue to emerge. “The new modern gourmand fragrances incorporate lighter and more whimsical notes like cotton candy, marshmallow, and bubblegum, evoking a sense of fun and wistfulness. Additionally, there is a growing trend toward blending these sweet notes with more complex and unexpected elements, such as tropical fruits, spiced accents, and even savory components like herbs and nuts,” comments Ketrin Leka, Head of Perfumery & Fragrance Development at French Color & Fragrance Co. Australian brand Twisties Snacks and Angel Aromatics released two limited edition scented candles: Cheese and Chicken, in a twisted spiral shape. In honor of Burger King’s 70th birthday, BK launched Flame Grilled Scented Birthday Candles. The description reads “With notes of char, smoke, and searing hot fire, these one-of-a-kind birthday candles turn any ordinary party into a savory celebration.” Inspired by the Japanese condiment, Loewe’s latest home scent launch is Wasabi. The “high-intensity” spicy fragrance is peppery, fresh and uplifting with savory notes of basmati rice and lemongrass. Riding the coattails of TikTok’s viral edible butter candle trend, Papa Johns in the UK introduced limited-edition Garlic Butter Candles made with its signature Special Garlic Dip in honor of National Garlic Day. Hodges says, “Going forward, we expect to see boundless note combinations in gourmands, including Middle Eastern and bright candied notes, fiery spices, as well as the addition of bold fruits, florals, and whimsical notes that bring a new bright sweetness and a savory feel that differentiates these modern gourmands from the traditional.”
Continuous Collabs
As discussed in Trendincite’s Perfumer & Flavorist+d Forward Thinking September 2023 column, Perfumer & Flavorist+e Two Sense September 2022 podcast, and Perfumer & Flavorist+f Forward Thinking September 2021 column, Trendincite has been exploring candle and air care collaborations for several years. Collaborations are not waning.
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According to Custom Essence, “The purpose of most brand collaborations is to engage and excite fans of the brands in question by bringing something of added value to them, and a powerful tool for brands to stay relevant is specific consumer segments. The idea of limited-edition collaborations creates a stir, especially in social media, that fuels consumer’s interest and establishes brands as innovators and trendsetters.” Media-inspired collaborations such as movies, TV shows, and podcasts are on trend. For example, Literie and Paramount partnered on a Mean Girls candle collection to celebrate the film’s 20th anniversary. Designed with recognizable imagery from the movie, each candle has unique artwork and an individual scent. The Burn Book candle contains notes of smoke and clove bud and the On Wednesdays We Wear Pink candle scent is evocative of a toasted strawberry strudel. You’re a Regulation Hottie candle has tulips and freesia accords. Bath & Body Works continues its year-long partnership with Netflix with a new Stranger Things collection. Dovetailing with the gourmand foodie trend, the Bath & Body Works x Stranger Things collection features Hopper’s Coffee (roasted coffee grounds, tonka bean, and a splash of half & half), Eleven’s Waffles (frozen waffles, maple syrup, and melted butter), Steve’s Scoops (vanilla ice cream, golden waffle cone, and parlor sprinkles), and Argyle’s Pineapple Pizza (baked pizza dough, juicy pineapple, and fresh basil). Host of the Ice Cold Case podcast, Madison McGhee, is the winner of Homesick’s 2024 Candle Creation Contest. The limited-edition Homesick Cold Cases candle spotlights “a rich, deep, woodsy scent that evokes a mysterious and even slightly ominous atmosphere,” with cardamom, dried rose petals, red wine, mahogany, patchouli, vanilla, black musk, and oud.
In addition to media collaborations, lifestyle and hospitality brands are partnering. In May, 1-800-Flowers.com partnered with Air Wick on a limited-time collection of exclusive bouquets inspired by Air Wick's signature home fragrances. The Air Wick x 1-800-Flowers.com Collection featured a floral bouquet paired with a complimentary Air Wick product. The Piece of Paradise Bouquet was paired with Air Wick Hibiscus & Blooming Orchids scented oil and advanced plug-in. The Lovely Lily and Lavender Bouquet came with Air Wick Vibrant Lavender & Waterlily scented oil and advanced plug-in. The Petal Perfection Bouquet featured Air Wick’s Linen & Petals essential mist refill and diffuser. Luxury bamboo-based sustainable bedding and fashion brand Cariloha and Aera teamed up on Cariloha’s signature home fragrance launch. The proprietary blend “captures the essence of the islands” with orange, mandarin zest, coconut water, tropical mango, white apricot, creamy vanilla, tonka bean, and sandalwood. California-based lifestyle company Flamingo Estate and JW Marriott collaborated on Expansion, a sensory collection inspired by Flamingo Estate’s gardens. The exclusive line includes a signature scent, candle, reed diffuser, room spray, scent sticks, Holy Basil Leaf and Bergamot Wildflower honey, and four exclusive Harmonizing Wellness with Sound playlists. The Expansion scent is crafted with scents from Flamingo Estate’s gardens and is described as “a verdant aroma with notes of lush greenery, damp earth, rich white flowers, and warm, creamy woods.” The fragrance highlights Holy Basil Leaf, white lotus flower, and rosemary. This collaboration is “aimed at personalizing guest experiences and deepening brand relationships through sensory engagement.”
Pura is known for its collaborations with well-established brands such as NEST New York, Capri Blue, LAFCO, Anthropologie, Illume, and Disney. Pura’s latest collaboration is with Otherland. Pura x Otherland “is a collection of two new fragrances specially created to bring the energy of art, design, and luxury fragrance to life.” Inspired by a summertime tennis match, Matchpoint has notes of tennis ball, freshly cut grass, and cool cucumber. Rattan alludes to an escape to a beachside bungalow with notes of sandalwood, golden amber, and warm musk. “We wanted to build a marketplace of fragrances that people know and trust that are compatible with our technology instead of cannibalizing our fragrances. We embrace risks and failures as part of the creative process and modernize the way fragrance is created, welcoming the challenge to do things differently,” states Mara Dumski, Pura’s chief fragrance experience officer.
Pura x Otherland features Matchpoint and Rattan scents “specially created to bring the energy of art, design, and luxury fragrance to life."courtesy of Pura
Interactive Scent Marketing Activations
Ambient scents and scent marketing are powerful tools to engage consumers. Retailers, hotels, and airlines are aware of the effectiveness and have been creating scented brand experiences for consumers. The newest interactive scent marketing initiatives include oversized 10-foot candles, scented streets, billboards, print ads, and a museum collaboration. Bath & Body Works debuted two 10-foot-tall candle activations in New York City. In honor of Annual Candle Day, on December 2 and 3, 2023, Bath & Body Works kicked off the “Come Back to Your Senses” campaign with a 10-foot-tall Tis the Season holiday candle in Herald Square. To celebrate the launch of season 3 of Bridgerton, Bath & Body Works and Netflix created a 10-foot 3-Wick Diamond of the Season candle displayed in NYC’s Flatiron neighborhood on March 12 and 13, 2024. The scent features sparkling peach, spring daffodil, and radiant jasmine notes. For the 2023 holiday season, the Fifth Avenue Association, Nest New York, Bergdorf Goodman, and Scent Marketing Inc. partnered on scenting Fifth Avenue between 46th and 61st Streets. The Holiday Collective designed Christmas tree displays that emitted Nest’s Holiday scent from November 20 to January 4, 2024. For an inaugural multisensory partnership, Brooklyn-based Joya Studio and the Brooklyn Museum joined forces “to evoke the seasons, settings, and spirit of Utagawa Hiroshige’s 100 Famous Views of Edo in vivid, meticulous detail.” This is one of several of Joya Studio’s collaborations. Bouchardy says, “First and foremost, vision is the foundation for our collaborations. We look for genuine partnerships and methodical sharing of ideas, perspectives, skills, and styles. We want to learn to access new forms of connecting and communicating.” Inspired by a special exhibition of Hiroshige’s masterworks, the museum offered experiential scent tours with Jessica Murphy, Manager of Group Experiences and perfume historian, using scents specially created by Joya Studios with rare resins, essences of leaves, petals, and other raw materials. In the guided tour, selected prints were paired with scents “to reflect on the tension between natural and human-made elements in Hiroshige’s vistas of a rapidly changing city.” Designed “to conjure up the seasonal landscapes of Hiroshige’s prints” the four scents include Cherry Blossom (Spring), Plum Rain (Summer), Purple Wisteria (Winter), and Vermilion Maple (Autumn). To accentuate the experience, the museum gift shop had an in-store atomizer emitting the Plum Rain scent using Joya’s proprietary atomization technology. The scents were available as limited-edition candles. Adding to the multisensory experience, the museum’s restaurant the Norm collaborated with Bar Goto Niban. The Bar Goto Niban x The Norm BkM limited-edition menu featured Japanese-inflected cocktails and snacks.
Joya x Brooklyn Museum’s multisensory partnership is designed “to evoke the seasons, settings, and spirit of Utagawa Hiroshige’s 100 Famous Views of Edo in vivid, meticulous detail.” Candles shown: Cherry Blossom (Spring), Plum Rain (Summer), Vermilion Maple (Autumn), and Purple Wisteria (Winter).courtesy of Joya Studio
McDonald’s in the Netherlands received a lot of press for its French Fry-scented billboards. The billboards were either blank red or yellow, with no print, image, or logo, and the smell of French fries was emitted. A hidden compartment stored French fries with an internal heat-and-ventilation system that spread the aromatic scent within approximately 16 feet of the display. Confused passersby were filmed for a YouTube film called “Smells Like McDonald’s” and were interviewed afterward to see if they could identify the scent. Fortunately, McDonald’s iconic aroma is recognizable. To promote India’s peak mango season, on June 2, Indian grocery delivery platform Swiggy Instamart partnered with The Times of India daily newspaper on a full-page olfactory advertisement. The ad featured a visual of mangoes imbued with a mango fragrance and invited individuals “to read this ad with your nose for a complete sensory experience.”
Odor-Neutralizing Air Care
In addition to creating an ambiance with pleasant scents, consumers use home fragrance and air care to combat unwanted malodors. “Traditionally, functional products required strong, overt scents to signal their purpose in neutralizing odors. We are seeing a growing demand for these functional products to be more elevated, creating ambient scent atmospheres working subtly in the background rather than merely masking unpleasant smells,” notes Leka. The newest activity in odor-neutralizing formulas is for bathroom, pet, and car malodors. For example, Pourri has expanded its portfolio with Before-You-Go Potty Pods. The 2-in-1 plant-based odor freshener and toilet bowl cleaner dissolve in contact with water. It is available in Original Citrus scent with notes of bergamot, lemon, grapefruit, orange, eucalyptus, lemongrass, and leafy greens. ScentAir has been growing its line of Pet Calming scents using its proprietary Pet Calming Complex (PCC) formula “with engineered pheromone isolates and natural botanicals proven to promote a relaxing effect and reduce anxiety in dogs and cats.” The products also contain the brand’s Odor-neutralizing technology, which effectively combats unwanted pet odors at a molecular level. Aloe Oasis and Coastal Lavender are the newest fragrances to join the line. Aloe Oasis combines cucumber, lemongrass, bamboo, water lily, lavender, and musk, while Coastal Lavender blends chamomile, eucalyptus, and lavender. ScentAir introduced two odor-neutralizing scents to its auto fragrance product line, which comes with three pre-scented discs that last up to a month. The Emerald Meadows contains notes of green apple, lemongrass, lavender, solar amber, and sandalwood and is formulated with the PCC. The Cannabis Neutralizer “removes smoke odors and leaves behind a fresh scent of white tea blended with light fruits and subtle amber.” Pet House by One for All showcased its Lemon Cupcake candle, Vanilla Sandalwood room freshening spray, and new Reed Diffusers at the Global Pet Expo 2024.
New Zealand-based Maison&Muse owned by MOXX Brands launched car fragrances and cleaning products in the U.S. “Our mission is to turn every product experience into a visceral and elevated sensory one to elevate everyday moments,” states Renee Stuart, founder and COO at Maison&Muse. The Car Freshener Vent Clips range is inspired by iconic women from history and offered in four fragrances: Afterdark (Bergamot Citrus & Amberwood), Audrey (Blackberry & French Vanilla), Marilyn (Wild Vanilla & Caramel), and Whitney (Guava & Elderflower) and sold at Walmart. Target offers the Whitney Car Freshener Vent Clips and Hanging Car Air Fresheners in Marilyn and Brigitte (Coconut & Sea Salt) scents. Furthermore, “the sleek and stylish vent clips neutralize odors without overpowering or highly artificial scents, which has plagued the category until now,” says Stuart.
Inspired by iconic women, Maison&Muse’s car fresheners neutralize odors without overpowering or highly artificial scents.courtesy of Maison&Muse
Pura introduced three new car scents Black Frost, Car Wash, and New Car. Each scent is formulated with Pura’s Open Air Tech™, “which actively neutralizes and removes bad odors at a molecular level, with patented odor control technology and replaces them with premium fragrance.” Black Frost contains notes of saffron and coconut with a woody and floral blend of jasmine, sandalwood, and driftwood. New Car combines lavandin, geranium, leather, sandalwood, and musk while Car Wash is a “clean” scent with bergamot, cucumber, and apple blended with honeysuckle, fresh linens, and musk.
Sustainable Scents & Design
Trendincite’s Perfumer & Flavorist+ “Forward Thinking: 6 Trends and Innovations in Ambient Scent,” article, which appeared in the September 2023 edition, explored sustainable candles as one of the trends. Consumer interest in sustainable scents and design continues. “We’ve seen the rise of upcycled fragrances, ethically sourced/fair trade ingredients, and claims of biodegradability taking center stage. These trends reflect a broader consumer’s interest in conscientious products that connect with the brand’s ethos,” says Custom Essence. Healthy Candles is a fast-growing trend with 1.8K average monthly searches, which has grown 22.3% since last year with a 53.4% predicted YoY growth, per Spate. ScentAir is committed to sustainability and reducing its environmental impact. The brand redesigned its Whisper Home and Whisper Pro cartridge shells to be recyclable and introduced a Sustainable Fragrances line. ScentAir’s Sustainable Fragrances line is available in two 100% sustainably produced scents, which use essential oils and sustainably sourced, naturally derived, and upcycled ingredients. The formulations have over 50% renewable carbon per ISO-16128. Eco Allure blends bergamot, cardamom, clove, pimento leaf, sandalwood, and oak. The fragrance features essential oils from Italy, Guatemala, and Indonesia, and upcycled ingredients from France, the Caribbean, and Indonesia. Eco Serenity combines bergamot, lavender, orange flower, cedarwood, and vanilla. Essential oils from Italy, France, China, Egypt, Indonesia, and Virginia are used in the formula.
Refillable candles continue to trend. “Refillable packaging offers win-win potential for brands, reducing environmental impact and costs while locking consumers in loyalty with refills,” notes Custom Essence.
Voluspa introduced a Refillable Program with all 14 scents of the brand’s Japonica Collection available. Individuals can purchase one of Voluspa’s 9 oz Classic Candle vessels and Refill together, or separately. The biodegradable and home-compostable refill cup is made of starch, fibers, and water. The cup contains Voluspa’s proprietary clean-burning, eco-friendly, and ethically sourced coconut wax blend and a 100% natural wick. Once used, customers can order a replacement of the wax refill.
Voluspa offers 14 scents of the brand’s Japonica Collection in the Refillable Program. Voluspa Goji Tarocco Orange refillable candle shown.courtesy of Voluspa
Fashion brand Cult Gaia debuted a trio candle collection in refillable travertine stone vessels. Once the candle has reached the end of its lifespan, users can replace it with a new insert. The Cult Gaia Mast candle is inspired by the Farsi term for “intoxicating ecstasy” and highlights sun-ripened Italian bergamot, tropical coconut, Brazilian cumaru, orange blossom, Haitian vetiver, ambery forest notes, and musk. Cult Gaia Noor comes from the Farsi word for “light” and contains Madagascar’s smoky black pepper, French rose, Haitian vetiver, lavender, and incense resin. Cult Gaia Zan pays homage to the Farsi word for “woman” and features white incense firabs, ambrox, captive musks, Guatemalan cardamom, cedarwood, ambrette firabs, and pink pepper. Italian luxury brand Bottega Veneta introduced a new collection of candles housed in hand-poured colored ceramic cups made with a multi-tonal volcanic glaze speckled with black and white bursts. The Lantern candle vessel is yellow and features an incense, suede, and rose scent while Raintree highlights fig leaves, thyme, and lavender absolute in a green container. Redstone has a red finish with a nectar, tobacco, and cedarwood blend. Once the candles are finished the ceramic cups can be reused. Diptyque released the Culbuto Oscillating Diffuser which is reminiscent of a metronome. The solid bulbous wooden base is designed with a refillable fragranced ceramic stick. The cold diffuser gently rocks back and forth emitting the Baies (Berries) scent with green notes of blackcurrant berries mingled with rose accents. “Sustainability remains key for consumers. Refillable candles and diffusers allow consumers to invest in one high-quality vessel and refill as needed,” states Susan Youssef, Senior Marketing Executive at Quintessence Fragrances Ltd.
Trending Fragrance Notes
Fortunately for perfumers, consumers cannot get enough gourmand home fragrance scents. From baked goods and coffee to classic and exotic fruits, creativity abounds. “We saw the popularity of vanilla earlier this year, we see a return to basic notes, like apple, even banana. Apple is the vanilla of fall, fresh, nostalgic, and comforting. Banana will move from sweet to woody while keeping those decadent gourmand undertones,” says Youssef. Similarly, Custom Essence believes “fragrance trends are embracing a blend of nostalgia and innovation, drawing inspiration from diverse cultural influences and seasonal celebrations. Banana scents will evoke the comforting essence of freshly baked banana bread in the West and caramelized banana dishes from Latin America, the Caribbean, Africa, and Southeast Asia.” Hodges adds, “Following the niche fragrance trend, home scents are becoming deeper, more nuanced and textured. We’re seeing sophisticated and savory gourmands with notes such as tobacco, incense, and resinous frankincense, as well as deeply sensual vanillas in candles from the mass market to prestige.”
In addition to gourmand directions, consumers enjoy a variety of scents and often use seasonal fragrances. For this fall, Bouchardy sees cozy firewood, spice, and the comforting ritual of burning palo santo as fragrance directions. In addition, he thinks “We are ready for the outdoors again, in a more direct way than a cloud of perfect perfume: vivid leaf-green, snappy stem, pulsating petrichor, geosmin, mineral, forest floor, asphalt, and dirt.” Custom Essence expects more “Sacred scents” that honor traditional herbs and modern spirituality, paying tribute to holidays like Halloween and Día de Muertos. Likewise, Hodges sees spiritual scents with sophisticated marketing stories layered with specific olfactory stories adapted from fine fragrance trends trickling into candles and air care. Interest in spiritual scents is evidenced by Spate’s research on Bakhoor, a Middle Eastern incense made from wood chips soaked in perfume oil and mixed with other natural ingredients. It is trending with 8.6K average monthly searches and a +100.0% growth in searches compared to last year.
Looking Ahead
Home fragrance trends and inspiration come from a variety of stimuli. Looking ahead, Bouchardy observes, “Home fragrance trends come in waves. They are just as likely to impact fine fragrance ones, paradoxically more so because people are likely to experiment with new home scents while staying loyal to their trusted perfumes.” Hodges believes “Fine fragrance and personal care scents will continue to migrate to the home scent category blurring the line between the two, driven by consumer excitement around niche fragrances and high-end fragrance brands adding candles to their lines. We’ll also see more well-being/mood enhancement scents that allow home fragrance consumers to experience more elevated sensory emotions.”
Like other market categories, the younger demographic is influencing innovation. Leka expects “An even greater emphasis on personalization and interactivity in gourmand fragrances. Fragrances are likely multi-sensory, integrating visual and tactile elements to enhance the olfactory experience, making fragrance a more holistic and engaging part of their daily lives.” As for odor-neutralizing scents, “There is a shift in consumer mindset towards functional products. It’s a blend of functionality and sensory experience. Witnessing this change and adapting our creations to marry functionality with an elevated sensory atmosphere is both challenging and exciting,” concludes Leka.
