Perfume house Dossier announced the opening of its flagship boutique in NoLita, New York, at 242 Elizabeth Street. The boutique will feature the brand’s full catalog of Dossier Impressions, Dossier Originals and Dossier Home lines.
“This boutique has been years in the making,” said Sergio Tache, founder and chief executive officer. “We’ve had such an amazing response to our perfumes online since launching in 2019 and knew we wanted to give customers an offline Dossier experience. Last year we hosted our very first pop-up just a few doors down from our boutique and knew we had to open a permanent space after seeing how excited our customers were to experience our fragrances in person. We’re excited to finally bring the Dossier perfume house for the next generation to life and have a space where perfume lovers can build their perfume wardrobes and learn more about fragrances in the process.”
The Dossier boutique is located in New York’s Scent Row and will serve as a space for both discovery and education. The storefront, designed by Malherbe Paris and Rekon Retail, will feature a centralized hub for the house’s main three collections, as well as a dedicated section to highlight each month’s current launch. Further, perfume testing technology Paperscent will be placed throughout the space to capture in-store traffic analytics in real time.
“We wanted to create the ultimate immersive perfume experience for our guests,” said chief creative officer Max Poussier. “Upon entering the space, customers are introduced to our six scent families, which guide their fragrance journey through our Impressions, Originals and Home collections. It’s our first real-world experience, a foundation for building the modern perfume house for the next generation. It’s not just about discovery; it’s about belonging. A space that reflects how we see the future of fragrance: open, elevated and made for everyone.”
The Dossier flagship boutique will open to the public on June 27, 2025.
