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Type: Video

[video] The Fragrance Behind the Flavor

ADM’s Marie Wright outlines the ways in which flavor and fragrance have always been inexorably linked—and the exciting ways the two may continue to merge in the future.

Tune in to hear the family-owned business talk industry updates, expansion, mission and more.

[video] Discussing Flavor, Fragrance and Legacy with Frallier

Tune in to hear the family-owned business talk industry updates, expansion, mission and more.

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WPC Exclusive: Christian Seufert and the Evolving Fragrance Landscape

Christian Seufert, president, BASF aroma ingredients, shares his perspective on the evolving fragrance landscape during the World Perfumery Congress' vibrant exhibition hall.

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WPC Exclusive: Jasmine Sambac in Fragrance with Felix Buccellato

In a WPC exclusive, Felix Buccellato, founder and perfumer, Custom Essence Inc., sits down with P&F to share how his jasmine sambac findings can be applied to perfumery.

Industry insiders connect to discuss the naturals v. synthetic divide.

[video] Industry Insiders Talk Evolution of Synthetic Materials & Fragrances

Sumit Bhasin (senior vice president, Innovation, Product Development, Corp R&D at The Estée Lauder Companies Inc.), Mark Knitowski (fragrance curator) and Miriam L. Vareldzis (founder and creative director of Palette Naturals) for this discussion.

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[video] Cosmetics R&D Vlog: How Fragrance Inspires Emotion and Wellness

Perfume can tap into deep consumer emotions to elicit happiness or tranquility and help them through today’s COVID-19 reality. Daniela Garcia, ésika Executive Brand Director for Belcorp Latin America, explains how, with this look at the company's recent research.

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[video] Creating a Highly Efficient Flavor and Fragrance Manufacturing Plant

IniTech CEO, Rich DiBernardo, shares best practices and solutions.

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WPC Exclusive Interview with Kate Williams on Creating an Experience Through Fragrance

We sit down with Kate Williams, former creative perfumer, SevenScents, at the World Perfumery Congress in Miami Beach to talk about the influence of fragrance in consumer choice and developing that fragrance message in a product.

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