WPC Exclusive: Christian Seufert and the Evolving Fragrance Landscape


Christian Seufert, president, BASF aroma ingredients, sits down with P&F during the World Perfumery Congress' vibrant exhibition hall in Miami Beach to discuss the evolving fragrance landscape, from industry challenges to meeting consumers' evolving demands.

Sustainability goes beyond renewability and biodegradability [we] look at the contribution that a product makes to a sustainability footprint.

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