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Section: Fragrance > Trends

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Perspectives on Citrus

The presence of citrus notes in the life of a perfumer.

Living legend of India’s Irani Zarthushtis, Aqa Boman Kohinoor, and his son, Afshin, offer incense sticks to the holy Faravar.

Scent and the Spirit: Fragrance in Zoroastrian and Jewish Traditions

From flames of righteousness to scent in scriptures, these two ancient faiths provide an interesting look at the ritual and ceremony behind some of the world’s most coveted ingredients.

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SIMPPAR XIV: Scent, Place and the Story of Perfumery

Hosted by the French Society of Perfumers, the 14th SIMPPAR took place on June 5-6, 2019 in Paris featuring new and staple perfumery raw materials and the event's largest number of attendees and exhibitors to date.

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Flavor and Fragrance Industry Highlights from CES 2020

P&F explores some of the top trending flavor and fragrance industry tech at this years Consumer Electronics Show.

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Endpoint: From Scent Dieting to Flavor Irritants: ‘Wellness’ in F&F

What does the word wellness bring to mind? Sinking into a neck-deep mud bath? Meditating in a swirl of incense? Hitting the gym four times a week? Or maybe crunching away on home-grown, organically harvested vegetables? Recycling, composting, supporting fair trade, etc., all elicit a sense of wellness in some form.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

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Burning Desire

How avant-garde candle profiles strengthen the experience economy.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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Endpoint: Look Both Ways

A yearly recap of F&F’s research highlights and what’s to come for 2018.

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Exploring Oud through Two Eastern Traditions

While many modern western brands market perfumes with oud on the label, this enigmatic scent has been a part of great eastern traditions, namely India and the Arab world, for over a thousand years.

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The Juice: Neil Morris

“The hippies used to wear patchouli, sandalwood and ambergris,” says Neil, “but I would take those and blend them all together in a certain way—and people would say ‘Hey man, would you make me some of that oil?’ And that’s how I became known as the oil guy. It just sort of happened.”

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2017 Leaderboard: Mane Brings Goals into the Limelight

Perfumer & Flavorist's exclusive insights into Mane’s 2016 financial reports, sustainability strategies, R&D initiatives, M&A activity and how they became sixth ranked in the industry.

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Grimoires and the Magic of Scent

The history of fragrance is as mystical as it is violent, as alluring as it is mysterious. Unseen, powerful, spellbinding, we take a closer look at fragrance’s role in the occult texts and rituals of the past.

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Inside F&F’s Hottest Emerging Market

Africa is a diverse and culturally rich continent presenting a wide variety of market opportunities and ingredients for the fragrance and flavor industry.

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Scent & Spirit: Shamanism and Scent

What does mysticism smell like? We venture away from the glossy perfume counters of today and into the fumes of the past where our ancestors used scent as a portal to explore transcendence and magic.

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Forward Thinking: Sensory Sensations

New and interesting sensory concepts, products and restaurants continue to be introduced, such as flavor-enhanced products, mashups, edible nail polish, lifestyle destinations, scented spaces and immersive experiences.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.

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