Burning Desire


Strange, angular and more challenging candle profiles are gaining popularity across all brand tiers. This can in part be explained by niche fine fragrance culture with its promotion of luxury, exclusivity and quality through unique seldom-used accords. Without doubt, niche education programs have fostered greater appreciation for creative fragrance development methods across the board—and the work of perfumers specifically—that has raised the status of scented candles from chemical commodities to a potential form of high perfumery that happens to be suspended in wax.

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