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Section: Fragrance > Trends

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Forward Thinking: Fragrances of the Moment

Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Forward Thinking: Scented Air

Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.

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Non-Alcoholic Solvents in Multifunctional Fragrances

By replacing alcohol as the carrier solvent with biology-based hydrocarbons (BBHCs), it becomes possible to design and manufacture entirely novel multifunctional products that straddle the line between perfume and beauty care while carrying an “all-natural” certification.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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