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Type: Article

Section: Fragrance > Trends

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[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019

The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.

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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends

The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.

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Relighting the Flame

As scented candles lead the way in air care, fragrance compositions are more creative than ever, while technical considerations explore natural waxes and solvents for a more eco-friendly label.

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Institute of Olfaction's Biennial Scent Fair

A showcase of art and innovation in modern perfumery at the Institute of Art and Olfaction

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

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Perfumery’s Limits: Where is Niche Headed?

Most assume that the niche trajectory can keep moving at its current pace but what if niche in its current form is the apex of the movement?

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Editor's Note: A Single Ingredient Can Tell Many Stories

One of the strengths of the F&F industry is its ability to connect people through storytelling. Each ingredient, flavor and fragrance tells a unique story through our sense of smell and taste.

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Grimoires and the Magic of Scent

The history of fragrance is as mystical as it is violent, as alluring as it is mysterious. Unseen, powerful, spellbinding, we take a closer look at fragrance’s role in the occult texts and rituals of the past.

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Non-Alcoholic Solvents in Multifunctional Fragrances

By replacing alcohol as the carrier solvent with biology-based hydrocarbons (BBHCs), it becomes possible to design and manufacture entirely novel multifunctional products that straddle the line between perfume and beauty care while carrying an “all-natural” certification.

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Sights on Sub-Sahara

How can we learn from China to navigate the fragrance opportunity in Africa?

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Burning Desire

How avant-garde candle profiles strengthen the experience economy.

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Going Rogue

With a business model rooted in a transparent creative process with clients, we take a look at six independent fragrance houses that are pushing boundaries in fragrance.

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Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

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Perspectives on Citrus

The presence of citrus notes in the life of a perfumer.

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2018 Leaderboard: IFF Set for Expansion

With the recent acquisition of Frutarom and recent global infrastructure initiatives, IFF is positioned to increase its influence and position on the leaderboard.

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2018 Leaderboard: Givaudan Reaffirms 2020 Goals

By addressing the demand for natural and healthy products, Givaudan has reaffirmed its 2020 goals and remained the number one flavor and fragrance company.

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2018 Leaderboard: Robertet Focuses on Current Business

The company has maintained its position in the F&F leaderboard through responding to the growing demand for natural flavors and cleaner products.

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Editor’s Note: Growing Beyond F&F

Despite changing consumer demands and regulatory restrictions, the F&F industry is growing and meeting the challenges with innovation.

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