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Type: Article

Section: Fragrance > Trends

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Scent & Spirit: Shamanism and Scent

What does mysticism smell like? We venture away from the glossy perfume counters of today and into the fumes of the past where our ancestors used scent as a portal to explore transcendence and magic.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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Post-Gourmand: The Future of Sweetness

What is so interesting and exciting from both a creation and marketing point of view about savory gourmand is that it opens up a palette of ideas and kitchen-inspired processes that desserts never go through.

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

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World Perfumery Congress 2018 Preview: A Sense of What’s Next

A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.

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Disruption in Disclosure

As the industry continues to refine its meaning of natural, consumers are increasing their demand for products and increasingly asking for more transparency.

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Beyond Muguet

We describe herewith the important milestones in the evolution of the lily of the valley odorant family, as well as recent advances towards the creation of a portfolio of sustainable and biodegradable captive ingredients.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

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The Juice: Lisa Hipgrave, Director, IFRA UK

Moving from lab technician to perfumer quicker than you can sniff, Hipgrave’s journey into the fragrance world has led her to giving back to the industry.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.

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What’s on Tap at Perfumarie?

Open seven days a week, the chic fragrance studio offers a unique educational opportunity for both customers and brands, while shaking up the traditional distribution model.

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The Rise of Molecules

The March 2018 issue of Perfumer & Flavorist magazine will take a closer look at synthetics, like muguet molecules, and their role in a sustainable F&F future.

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Royalty And Fragrance: A Tale Of Two Palaces, Part 1

In our Scent and Spirit edition, part one of this two-part series explores the lush fragrances of the sultan’s court of the Deccan era in India from 15-1700s.

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New Niche: Simple or Simplistic?

From simple packaging to simple product names, the trends in niche fragrances are seeing a growing demand for minimalism. Are the fragrances themselves following a similar path when it comes to formulations?

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

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