Going Rogue


A brand-new space has opened up for niche formulation houses. Whilst niche fragrance brands as we understand the term today have been on the market for the past 40 years, the development of counterpart operations on the creation side of the industry is a recent trend. Small independent perfumers not connected to the big companies nor a part of Grassoise family lineage are on the rise to both fulfill smaller orders for the artisanal segment and satisfy consumer interest for relatable products developed with artistry in mind.

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