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Section: Fragrance > Ambient Scent
The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.
Fragrance Diffusion Systems Innovator Scentys Opens Offices in United States
The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.
Jul 7th, 2023
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Jun 23rd, 2025
The collection of fragrances is crafted in collaboration with Drake and air care perfumer, Michael Carby.
Drake Debuts Winter Candle to Better World Fragrance House Collection
The collection of fragrances is crafted in collaboration with air care perfumer, Michael Carby.
Dec 27th, 2022
Pictured from left to right: Michel Mane, Laura Slatkin, Nancy McKay and Vince Kuczinski.
Behind the Fragrance at Day 3 of the World Perfumery Congress
The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.
Jun 12th, 2018
Monisha Edwards, founder, Scent & Fire Candle Company.
[Interview] Scent & Fire Candle Company Discusses Mental Health x Fragrance
Founder Monisha Edwards connects to discuss the company's mental health initiative, curated scent experience and future endeavors.
Apr 1st, 2022
Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
May 8th, 2025
The fragrances are complemented by ScentAir's Odor Neutralizing technology, effectively combating unwanted pet odors at a molecular level.
ScentAir Adds 2 Scents to Line of Pet Calming Fragrances
Both fragrances target nervousness, anxiety and stress induced by various environmental factors such as loud noises, separation anxiety and interactions with other pets or visitors.
Mar 6th, 2024
Broken Top's roll-on fragrance selection comes in six scents.
Broken Top Brands Offers Lineup of Reed Diffusers & Roll-On Fragrance
Broken Top's roll-on fragrance selection comes in six scents.
Jul 30th, 2021
Sized Right Graphic Element 2 Proposal 16 I9 72 Dpi
Scentys is Innovating in Home Fragrance with an Eye to Sustainability
Scentys has been innovating and pushing the boundaries of the fragrance diffusion market since 2004. Starting with the fragrance capsule technology it patented, the French firm propose new and innovative solutions made with new materials.
Sep 11th, 2023
Iberchem's WaveMotion® is a neuroscientific investigation program to scientifically evaluate the impact of fragrance on human psychology and physiology. Scroll to tune in!
[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation
Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.
Dec 2nd, 2024
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Burning Desire
How avant-garde candle profiles strengthen the experience economy.
Aug 27th, 2018
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Kline Study Finds Home Fragrance Market in the Strongest Position Yet
According to a study by Kline, the U.S. home fragrance market is in one of its strongest positions with the strongest growth since 2010 in 2015.
Jul 28th, 2016
Pura Lime Zest seeks to brighten moods and invigorate with notes of lime zest, green tea, clary sage and bergamot.
Nest Adds Pura Lime Zest & Matcha Scent to Home Fragrance Collection
The fragrance oil combines effervescent citrus notes with green tea and other energizing scents.
Jan 13th, 2023
The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.
Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier
The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.
Jun 17th, 2025
SC Johnson to List All Fragrance Ingredients for Cleaning, Air Care Products
Full ingredient disclosure; elimination of DEP.
Mar 13th, 2009
The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.
Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers
The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.
Sep 3rd, 2024
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
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