Events > Event Coverage > WPC Coverage | Perfumer & Flavorist

After speaking with ASP president James Krivda, perfumer Chiraz Mouradian began conceptualizing pairing three fragrances with three pieces of music.

Behind A Perfumer's Pairing of Music Compositions with Fine Fragrances

Chiraz Mouradian shares his inspiration and creation process behind the multimedia project he shared at World Perfumery Congress 2024.

Elevating the Taste Experience with BioSymphony™

Elevating the Taste Experience with BioSymphony™

Designed to meet growing consumer demand for natural, clean-label ingredients, BioSymphony™ is an innovative portfolio of natural flavors crafted directly from nature’s finest ingredients.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

Read the latest issue

The American Society of Perfumers president James Krivda welcoming World Perfumery Congress attendees to day one of conference sessions alongside conference director Jenna Troyli (L).

Goodbye World Perfumery Congress, Hello Flavorcon!

WPC 2024 hosted 109 exhibitors, which was more than ever before!

World Perfumery Congress 2024 in the Headlines

The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.

Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

From Soil to Scent: Indesso’s Responsible Patchouli Journey

At Indesso, patchouli sourcing is guided by three pillars: traceability, environmental stewardship, and social empowerment. Together, these ensure that every drop delivers not only olfactory richness, but also integrity.

Michael Edwards presenting 'The Making of American Legends,' during day one of World Perfumery Congress 2024.

World Perfumery Congress 2024 Presentations Are Now Available on Event App

We also have the complete photo gallery (sponsored by Agrumaria Reggina) from the opening cocktail, conference sessions, expo hall and closing reception ready for download!

Master perfumer John Pascale received The American Society of Perfumer's Lifetime Achievement Award at the 2024 WPC in Geneva, Switzerland.

Master Perfumer John Pascale Receives ASP Lifetime Achievement Award at World Perfumery Congress 2024

During his acceptance speech, Pascale said, "Perfumers never die, they just evaporate."

L to R: Farah K. Ahmed, president and CEO of the Fragrance Creators Association, Cynthia Reichard, Executive Vice President at Arylessence Inc. and Sumit Bhasin, SVP Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies connect for the 'Driving the Future of Fragrance Stewardship' discussion.

Photo Gallery Sneak Peek for World Perfumery Congress 2024 Now Available!

The 2024 Congress hosted 1,600+ attendees in Geneva, Switzerland.

'WPC is renowned as a premier global stage for showcasing innovation and creativity in the industry,' said Daniela Knoop, senior global marketing manager, aroma molecules division. 'Also, it serves as a vital platform for fostering valuable relationships.'

Symrise Debuts Neomagnolan, Frostwood and Ambronova Fragrance Ingredients at the World Perfumery Congress

Its new Neomagnolan material represents a brighter, more transparent evolution of its classic Magnolan ingredient.

Latina Souls Wpc24 #1

Cosmo International Fragrances Celebrates “Latina Souls” of Latin America @ WPC 2024

Cosmo will also reveal one of the company's new natural ingredients, Petitgrain Lime Essence, at WPC.

Sharing Innovation is a collection of perfumery ingredients that demonstrate the company’s rich history of breakthrough scientific innovations and natural extraction expertise.

dsm-firmenich Presenting 'Fragrance Forward: Where Global Innovation & Creativity Meet' at World Perfumery Congress

dsm-firmenich will have a dedicated booth to showcase the Sharing Innovation collection, as well as initiatives that are making a global impact and ensuring environmental sustainability.

“WPC attracts fragrance leaders from all corners of the globe,' RIFM president, Anne Marie Api, Ph.D.

Meet with RIFM's Anne Marie Api, Ph.D. at World Perfumery Congress 2024

Attendees can also visit with Steven Manzi (chief operating officer), Christen Sachse-Vasquez (technical information & services director), Gary Sullivan (marketing & communications manager).

Master perfumer John V. Pascale will be receiving the Lifetime Achievement Award, while vice president, senior technical perfumer Susan Arslane will be receiving the William Lambert Award.

American Society of Perfumers Names 2024 Lifetime Achievement Award & William Lambert Award Recipients

The award ceremony will be held at the ASP's booth on the expo hall floor on Tuesday, June 25, following the conference sessions. with be presented to John Pascal at the event.

Full registration gives you access to the Opening Cocktail Reception, all conference sessions, the expo hall as well as the Closing Reception!

WPC 2024 Reaches 1,300+ Registered Attendees

Full registration gives you access to the Opening Cocktail Reception, all conference sessions, the expo hall as well as the Closing Reception!

Take a look at the list of over 430 different companies from over 57 countries.

Look Who's Coming to World Perfumery Congress 2024

Over 430 companies from over 57 countries registered for this year's event!

Full registration gives you access to the Opening Cocktail Reception sponsored by Moellhausen, June 24, 6 p.m.-8 p.m. at the Palexpo.

World Perfumery Congress Returns This Month! Do You Have Your Ticket?

Use code THYMESUP for a discount on new and unfinished registrations for savings!