The Fragrance Creators Association recently participated in the World Perfumery Congress in Geneva, Switzerland, where members not only led a panel discussion, but conducted an attendee survey during the event to identify emerging fragrance trends.
More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.
The results revealed "passionflower" as the next trending home fragrance and "earthy/soil notes" as the winning scent for the fine fragrance category.
WPC Booth
The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.
Visitors appreciated the massage chairs and personalized monogrammed bags, which created a welcoming environment for networking and collaboration.
Farah K. Ahmed, president and CEO of Fragrance Creators, said, "We are thrilled with the overwhelming response to our booth and the high level of engagement at our panel discussion. The enthusiasm and participation of attendees underscore the importance of inclusive approaches and the stewardship efforts championed by Fragrance Creators. WPC offers an incredible opportunity to connect with fragrance professionals, perfumers, and scent designers, making it an invaluable event for industry advocacy."
