World Perfumery Congress 2024 in the Headlines

Jul 18th, 2024

WPC 2024 hosted 109 exhibitors, which was more than ever before!

WPC 2024 hosted 109 exhibitors, which was more than ever before!

PETER WYNN THOMPSON

It has been just a few short weeks since we wrapped up 2024 World Perfumery Congress (WPC), hosting 1,600+ attendees at the Palexpo in Geneva, Switzerland from June 24-27.

Here are the growing headlines of World Perfumery Congress 2024 coverage from publications from around the world—

Accesswire: Fragrance Creators Association Elevates Experience at World Perfumery Congress With Well-Being Lounge, Personalization, and Insights Sharing
Fragrance Creators Association Highlights the Dawn of a New Transformative Era in Fragrance at the World Perfumery Congress

Barchart: Scent of Sound Participates in World Perfumery Congress 2024 for the First Time and Showcases the ICT Integration of K-Scent and K-Pop

BeautyMatter: 6 Key Takeaways from World Perfumery Congress 2024

Bulgarian News Agency: Bulgarian Essential Oils, Cosmetic Inputs Lauded at World Perfumery Congress

BW Confidential: Seen at the World Perfumery Congress

Essencional: WPC Best In Show. A Cast of Superstars. The Perfume Ingredients.

Estee Lauder Companies: ELC Talks Fragrance Stewardship at World Perfumery Congress 2024

Newswire: Fragrance Creators Association Concludes Successful World Perfumery Congress

Premium Beauty News: “We want to enhance natural ingredients,” Xavier Renard, Givaudan

Perfumery: Producers of natural ingredients join forces at the WPC show

Trade shows: the Geneva World Perfumery Congress 2024 in four stages

Times of Oman: Amouage presents the Wadi Dawkah Omani Frankincense Essential Oil as part of Harrods Fragrance Week in London

The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.

Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends

More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.

Fragrance Stewards (L to R): Farah K. Ahmed, president and CEO, Fragrance Creators Association, Cynthia Reichard, executive vice president, Arylessence, Inc., and Sumit Bhasin, senior vice president, Global Fragrance Innovation, Product Development and R&D, The Estée Lauder Companies.

Estee Lauder Companies Joined Fragrance Creators on WPC 2024 Stage to Talk Stewardship

Together, the group shared their insights on emerging opportunities for fragrance, including exposing the well-being benefits of fragrance, tapping into the potential of using digital technologies for fragrance, and increasing consumer education.

Craft Fire Tastes From Around The World with Unique Grill Ingredients

Craft Fire Tastes From Around The World with Unique Grill Ingredients

Givaudan's grill collection offers a diverse range of essential fiery notes and intensities. With our expertise and comprehensive toolbox, flavourists can craft the perfect fire profile for any vision, drawing inspiration from our valuable insights.

Michael Edwards presenting 'The Making of American Legends,' during day one of World Perfumery Congress 2024.

World Perfumery Congress 2024 Presentations Are Now Available on Event App

We also have the complete photo gallery (sponsored by Agrumaria Reggina) from the opening cocktail, conference sessions, expo hall and closing reception ready for download!

Master perfumer John Pascale received The American Society of Perfumer's Lifetime Achievement Award at the 2024 WPC in Geneva, Switzerland.

Master Perfumer John Pascale Receives ASP Lifetime Achievement Award at World Perfumery Congress 2024

During his acceptance speech, Pascale said, "Perfumers never die, they just evaporate."

L to R: Farah K. Ahmed, president and CEO of the Fragrance Creators Association, Cynthia Reichard, Executive Vice President at Arylessence Inc. and Sumit Bhasin, SVP Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies connect for the 'Driving the Future of Fragrance Stewardship' discussion.

Photo Gallery Sneak Peek for World Perfumery Congress 2024 Now Available!

The 2024 Congress hosted 1,600+ attendees in Geneva, Switzerland.

'WPC is renowned as a premier global stage for showcasing innovation and creativity in the industry,' said Daniela Knoop, senior global marketing manager, aroma molecules division. 'Also, it serves as a vital platform for fostering valuable relationships.'

Symrise Debuts Neomagnolan, Frostwood and Ambronova Fragrance Ingredients at the World Perfumery Congress

Its new Neomagnolan material represents a brighter, more transparent evolution of its classic Magnolan ingredient.

Latina Souls Wpc24 #1

Cosmo International Fragrances Celebrates “Latina Souls” of Latin America @ WPC 2024

Cosmo will also reveal one of the company's new natural ingredients, Petitgrain Lime Essence, at WPC.

Sharing Innovation is a collection of perfumery ingredients that demonstrate the company’s rich history of breakthrough scientific innovations and natural extraction expertise.

dsm-firmenich Presenting 'Fragrance Forward: Where Global Innovation & Creativity Meet' at World Perfumery Congress

dsm-firmenich will have a dedicated booth to showcase the Sharing Innovation collection, as well as initiatives that are making a global impact and ensuring environmental sustainability.

“WPC attracts fragrance leaders from all corners of the globe,' RIFM president, Anne Marie Api, Ph.D.

Meet with RIFM's Anne Marie Api, Ph.D. at World Perfumery Congress 2024

Attendees can also visit with Steven Manzi (chief operating officer), Christen Sachse-Vasquez (technical information & services director), Gary Sullivan (marketing & communications manager).

Master perfumer John V. Pascale will be receiving the Lifetime Achievement Award, while vice president, senior technical perfumer Susan Arslane will be receiving the William Lambert Award.

American Society of Perfumers Names 2024 Lifetime Achievement Award & William Lambert Award Recipients

The award ceremony will be held at the ASP's booth on the expo hall floor on Tuesday, June 25, following the conference sessions. with be presented to John Pascal at the event.