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Section: Fragrance > Ambient Scent

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Pura and Studio McGee Collab on Fragrance Collection

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Better World Fragrance House Carby Musk candle features velvet, musk, floral, amber and soft marine notes.

Drake Adds Carby Musk to Better World Fragrance House

The relaunch of the Carby Musk candle features velvet, musk, floral, amber and soft marine notes.

Air Wick x Stacey Solomon's thirteen-piece collection ranges from Mist Diffusers to Plug-ins.

Stacey Soloman x Air Wick Launch Home Fragrance Collection

The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

Rituals has added three new fragrances, as well as numerous new products. Photo: Rituals' Facebook.

Rituals Launches New Car Fragrances, Extends Mini Travel Essentials

Rituals has added three new fragrances, as well as numerous new products.

Photo courtesy of Bath & Body Works.

‘Tis the Season: Bath & Body Works Launches Holiday Fragrances

The collection of 75-holiday fragrances features returning favorites like Vanilla Bean Noel, Winter Candy Apple and a new white agarwood, starflower and sandalwood scent.

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A revolution in fragrance: Lemon Myrtle – the new citrus

Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!

Catch up on the latest news throughout the F&F industry.

See The Latest Buzzing Headlines in Flavor and Fragrance

See which companies made headlines this week in F&F.

Available late January 2019, the Velvet Pear home fragrance collection will include a votive candle, a classic candle, three-wick candle, reed diffuser, liquidless diffuser, liquid soap and hand lotion.

From Fruity to Floral: Nest Fragrances Releases 3 Scents

The Wild Poppy, Rose Noir & Oud and Velvet Pear scents will be available in a variety of product formats starting in late January and early February 2019.

Each Absolute Collection diffuser is presented in a colorful, one-of-a-kind hand-blown glass container.

Lafco Debuts Absolute Collection Diffusers with Six Fine Fragrances

The aromatherapy diffuser market is projected to reach $3.8 billion by the end of 2031.

The collection will be available at aeraforhome.com, cariloha.com and in Cariloha stores worldwide.

Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home

The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.

The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.

Bath & Body Works Announces Summerween Collection, Introduces New Fragrance

The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.

US Home Fragrances to Reach $6 Billion by 2012

According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.

One fragrance featured in the collection is Orange & Bergamot, offering scent notes of orange, bergamot, mandarin, neroli, cardamom, galbanum, musk, ylang-ylang and cedarwood.

Molton Brown Launches Home Fragrance Collection for Hotel Partnership

The Home Fragrance collection features five of Molton Brown’s most popular fragrances.

Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.

Glasshouse Fragrances Continues U.S. Expansion, Launches Limited Edition Candles

Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.

Founder, Monisha Edwards, is on a mission to tackle mental health issues with products designed to de-stress environments.

Scent & Fire Fragrance Company Promotes Self-care for Mental Wellness

Founder Monisha Edwards is on a mission to tackle mental health issues with products designed to de-stress environments.

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Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers

The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.

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