A revolution in fragrance: Lemon Myrtle – the new citrus

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Innovation and sustainability are the driving force behind the latest trend sweeping the fragrance industry—with Lemon Myrtle, leading the charge as "the new citrus." This remarkable plant, native to Australia, is capturing the hearts of consumers and industry insiders alike, not just for its refreshing twist on the traditional citrus scent but for its extraordinary benefits and versatile applications.

Lemon Myrtle, scientifically known as Backhousia citriodora, boasts a sophisticated aroma that offers a familiar nod to conventional citrus fragrances while setting itself apart with a richer, more nuanced profile. It’s this unique combination of the familiar with a dash of the exotic that’s placing Lemon Myrtle in a category of its own. However, its allure doesn’t end with its scent. Lemon Myrtle essential oil is celebrated for its high content of naturally occurring citral, contributing to its powerful aroma, as well as an array of functional benefits that range from antimicrobial properties to mood enhancement.

Anp Venn DiagramSustainably grown and 100% natural, Australian Native Products’ Lemon Myrtle represents a shift towards eco-conscious choices in the fragrance industry. Its cultivation respects the delicate balance of its native ecosystem, embodying the principles of responsible production and consumption. This commitment to sustainability not only enhances the appeal of Lemon Myrtle but also reflects the growing demand from consumers for products that are both luxurious and environmentally friendly.

The versatility of Lemon Myrtle cannot be overstated. Its distinctive fragrance and functional properties make it an ideal ingredient for a wide range of applications, from personal care products, to gourmet culinary uses and aromatherapy solutions. This versatility, coupled with its natural purity, positions Lemon Myrtle as a premium choice for innovators and creators seeking to add depth and sophistication to their offerings.

This June 24-28th 2024, the spotlight will shine brightly on Lemon Myrtle at the World Perfumery Conference (WPC) in Geneva. In an exciting development, we are proud to announce the launch of our 100% pure and natural Lemon Myrtle Essential oil which is steam distilled directly on the Australian Native Products farm sites. In collaboration with the renowned The Lermond Company, we are set to introduce attendees to the extraordinary qualities of Lemon Myrtle. Our partnership with The Lermond Company—a respected name in the distribution of fine ingredients—is a testament to our shared commitment to quality, innovation, and sustainability.

Join us at WPC, to experience "the new citrus" for yourself. Discover the sophistication, functionality, and sustainability of Lemon Myrtle, and embrace a new era in the fragrance industry.


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