
European Wax Center, a leading franchisor and operator of out-of-home wax services, announced the launch of EWC All Over Deodorant, the latest addition to its EWC TREAT line.
The cream deodorant can be used across the entire body, including underarms, bikini area, inner thighs, chest and feet. Further, the formula is aluminum-free, pH-balanced and dermatologist and gynecologist tested.
Fragranced with a blend of bergamot, orange blossom and sage, the deodorant also features glycolic acid to neutralize odor, prebiotics to support the skin’s balance and narcissus bulb extract to reduce hair thickness between waxes.
“We’re thrilled to expand our EWC TREAT line with All Over Deodorant — an addition to our product lineup that reflects our commitment to full body confidence,” said chief commercial officer Katie Mullen. “This clinically tested formula was thoughtfully created for guests who want clean, effective solutions that go beyond underarms. The All Over Deodorant is a natural extension of our expertise in body grooming and aims to help every person feel comfortable, confident and cared for in their skin.”
The EWC TREAT All Over Deodorant is available for purchase at the brand’s website and in all European Wax Center locations.