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Section: Fragrance > Ambient Scent
Fragrance
Fragrance Diffuser Brand Below 60° Expands on Amazon
The brand is planning to expand its premium natural room fragrance options with additional scents this year.
Fragrance
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Regulatory & Research
Patent Pick: Are Your Fragrance Emissions in Order?
Volkswagen is getting its emissions act in order. On that "note," it's time the fragrance industry does the same. According to this patent, there's a better way for emanation devices to release air freshener, insect repellent, sanitizers and more to our surroundings.
Ambient Scent
Inside Fragrance: Evolution of an Air Care Giant
P&F
's January issue takes a look at the evolution of Procter & Gamble's Febreze brand (page 18). Here,
GCI magazine
explores how Hettich has made the brand a huge success and what is in store next
Ambient Scent
Nest Fragrances Sparkles and Shimmers With Holiday Scent
The new fragrance will feature the scent of pink champagne along with hints of crème de cassis, cranberries and wild fig.
Event Coverage
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Ambient Scent
Linking Scent and Well-being Through Functional Fragrance
Looking into the new generation of alluring mood-boosting scents steeped in wellness.
Ambient Scent
The Laundress and Aera Collaborate on Fragrance Capsules
The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.
Ingredients
Brilliant Scents Debuts Fragrance Line and Diffusion Technology
Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.
Ambient Scent
Glasshouse Fragrances Launches Sugar Coated Harvest Candle Collection
The two limited-edition candles were designed to capture the essence of the fall season.
Ambient Scent
Danica Patrick Enters Fragrance with Voyant Candle Collection
The collection was co-created with The Society of Scent in New York City and Jean Claude Delville, perfumer for fashion brands, including Givenchy, Marc Jacobs and Vera Wang.
Ambient Scent
Symrise Launches Fragrance Technologies SuperBloom & SymAqua
The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.
Ambient Scent
Drake Announces Candle Relaunch With Better World Fragrance House
All but one fragrance from the collection will be relaunched.
Event Coverage
Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Trends
Holiday Fragrance in the Face of COVID-19: NPD
More than 35% of fragrance sales for the year happen during the holidays, according to NPD.
Fragrance
Riverside Company Invests in Spanish Fragrances Business, Essential Compositions
Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.
Ambient Scent
NextScent Expands Ventus Air Purification and Fragrance Line
The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.
Fragrance
SFA NEROLI Opens New Fragrance Campus in Grasse, France
The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.
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