Fragrance Diffuser Brand Below 60° Expands on Amazon

Below 60° has expanded onto Amazon to reach customers directly where they are shopping.

The line of premium natural room fragrances derived from essential oils will offer three initial scents: Mint Disco on Ice (mint, lavender, and glacial waters), If Citrus Were a Feeling (grapefruit, lily, and sandalwood), and Vanilla Buys a Timeshare in Paradise (pineapple, exotic coconut, and Tahitian vanilla).

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

Chief brand director, Hilary Duff, said, "It has been such a joy to see our fragrances in people’s homes and watch them enjoy the natural fragrances we are so proud of. I love being able to get all of my shopping done in one place. Now, offering Below 60° on Amazon makes it that much easier for busy parents like me and others to add to cart and find a special place for our devices and scents in their own homes."

Founding investor, Mark Jacobs, said, "We’re thrilled to partner with Amazon to bring Below 60° to even more homes across the country. With a wider audience, we look forward to introducing our fragrance diffuser and natural scents and reaching incremental consumers who prefer to shop on Amazon, as we believe everyone deserves to experience the benefits of aromatherapy in the comfort of their own homes. With the convenience of Amazon, this growth in availability is a critical step in growing Below 60°to bring a sense of relaxation and wellness to more people."