Symrise has launched detergent fragrances utilizing SuperBloom* and the water-based air freshener solution SymAqua*.
SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience. SymAqua is said to be a natural and convenient fragrance solution for air fresheners.
René Hemeier VP Fragrances Africa, Middle East & Turkey at Symrise shares, “[..] SuperBloom and SymAqua promise and build on [Symrise's] expectations to deliver high performing fragrances that elevate the end consumer’s sensory experience in the realm of home care with primary focus on Fabric and Air Care. The performative, convenient, and easy-to-use technology highlights our commitment to identifying the needs of a very dynamic market environment and our dedication to provide[ing] innovative future-proof solutions for the same. Consumers in the [Middle East] Region love blooming, intense, and long-lasting fragrances and Symrise feels proud to deliver."
The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.
*SuperBloom and SymAqua are registered trademarks of Symrise
