Smell and memory are intrinsically linked because of the brain’s anatomy, which is why smelling something beautiful can evoke feelings of empowerment, pleasure and calm. Our memories are also stored here, so a favorite scent can help us recall long-lost moments and treasured people and places.
The appeal of perfume is sentimental and seductive and, for many, a luxurious step in dressing each day. It’s also good for you. Just a sniff can boost your mood and elevate your day making perfume the ultimate in self-care.
Fragrance has been used to create ambience for self-care for centuries. The Romans used essential oils to create atmosphere during sumptuous banquets, the ancient Egyptians scented the wings of doves and incense is still burned in religious ceremonies today. Now, thanks to modern science, we know how our brains read different scents and tap into our emotions.
Welcome to the world of functional fragrance—a new generation of alluring mood-boosting scents steeped in wellness. Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.
A recent study revealed that smell triggers up to 75% of our daily moods, affecting our temperament, stress levels, and cognitive function. Because of this, we are 100 times more likely to remember something we smell over something we see, hear or touch.
For the entire article, visit Perfumer & Flavorist+'s August 2023 issue.